I’ll be honest with you, I was looking through some small business Facebook Pages a few days ago and so many of them were boring and repetitive. On a few of the pages, they just seemed to post products for sale – and nothing else. Let me tell you a secret: Fans get bored of …
Social media for craft business owners. It’s a delicate push and pull: You need to promote your business using it, but if you over promote, you’ll lose the interest of your followers. Followers will (and do!) get tired of you simply saying “Buy this!”, “And this one!”, and “I’m having a sale on this one!” …
I know that Instagram remains a bit of a mystery for some Silhouette and Cricut small business owners. So, I’m sharing an easy to implement hashtag strategy with you today. Before I tell you the strategy, let’s make sure that you understand what hashtags are. Hashtags are keywords that help people find your post. Instagram …
I’ve talked a lot about social media practices on the blog. However, the other day I got an email from a reader asking what ‘social media engagement’ means. Today, let’s take a lot at what social media engagement is. More importantly, we have to talk about why it’s important. What is Social Media Engagement? Social …
Social media marketing is an important part of all small businesses. If you are just starting your business, you may wonder if you should choose Facebook Pages vs Groups. What is a Facebook Page? A Facebook page is a public page on Facebook where anyone can see updates your business posts. Additionally, anyone can like …
Have 5 minutes to spare today? (I know you do!) This new feature on Pinterest will literally take you less than 5 minutes to set up. What is it? It’s the ability to claim other social media accounts on Pinterest. Currently, you can ‘claim’ your Instagram, YouTube, and Etsy accounts. Basically, when you ‘claim’ your …
One thing that I get asked often about from Cutting for Business readers is where to find hashtags. I’ve previously laid out a strategy for using hashtags on Instagram in this post. But, what if you can’t think of hashtags to use that are related to your small business or crafting? Good news for you: …
Looking to improve your social media engagement? Not sure how to do it? Social media, like Facebook, Instagram, and Twitter, have changed our lives, but it has also changed the way that we get our small businesses out there. Years ago, it was much easier to be seen on social media. You created a profile, …
If you are like me and a regular Pinterest user, you might have been experiencing some glitches and bugs in the last few weeks. For example, when I logged in the other day – Pinterest showed that I wasn’t following any other users – and I had no followers! The following day, everything was displaying …