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8 Ways to Use Behind the Scenes Marketing in Your Craft Business

Social media for craft business owners. It’s a delicate push and pull: You need to promote your business using it, but if you over promote, you’ll lose the interest of your followers. Followers will (and do!) get tired of you simply saying “Buy this!”, “And this one!”, and “I’m having a sale on this one!” …

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An Easy to Implement Hashtag Strategy for Instagram

I know that Instagram remains a bit of a mystery for some Silhouette and Cricut small business owners. So, I’m sharing an easy to implement hashtag strategy with you today. Before I tell you the strategy, let’s make sure that you understand what hashtags are. Hashtags are keywords that help people find your post. Instagram …

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Facebook Pages vs. Groups: Which One is Best for Your Craft Business?

It’s no secret that social media, like Facebook, is a great way to get the word out about your Silhouette or Cricut small business. Today, let’s look at Facebook Pages versus Facebook Groups to help you decide which one is best for your craft business. What’s the Difference Between Facebook Pages and Groups? Facebook Page: …

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Tutorial: How to (and Why You Should!) Claim Your Instagram, YouTube, and Etsy Accounts on Pinterest

Have 5 minutes to spare today? (I know you do!) This new feature on Pinterest will literally take you less than 5 minutes to set up. What is it? It’s the ability to claim other social media accounts on Pinterest. Currently, you can ‘claim’ your Instagram, YouTube, and Etsy accounts. Basically, when you ‘claim’ your …

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40+ Questions to Ask to Boost Social Media Engagement

Looking to improve your social media engagement? Not sure how to do it? Social media, like Facebook, Instagram, and Twitter, have changed our lives, but it has also changed the way that we get our small businesses out there. Years ago, it was much easier to be seen on social media. You created a profile, …

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New Feature: Pinterest Cover Photos + Minor Updates

If you are like me and a regular Pinterest user, you might have been experiencing some glitches and bugs in the last few weeks. For example, when I logged in the other day – Pinterest showed that I wasn’t following any other users – and I had no followers! The following day, everything was displaying …

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Tailwind Tribes: What Are They and How They Can Help Your Craft Business

I’ve talked about Tailwind in my Pinterest Boot Camp book before. Today, I wanted to share with you one of their newer features: Tailwind Tribes. What is Tailwind? Tailwind is a Pinterest management company that allows you to schedule pins, find content to pin, and generally manage your Pinterest profile. As a side note, Tailwind has also …

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