What is Social Media Engagement?

I’ve talked a lot about social media practices on the blog. However, the other day I got an email from a reader asking what ‘social media engagement’ means. Today, let’s take a lot at what social media engagement is. More importantly, we have to talk about why it’s important.

Social media engagement is simply the number of likes, reactions, comments, shares, and follows that your social media post or account receives.

Why is Social Media Engagement Important?

All the social media networks run on formulas called algorithms. The algorithms are programmed to show content that people find useful. Usefulness can be equated to likes, reactions, comments, shares, and follows. So, if you post something and no one interacts with the content – it’s reach (the amount of people that see it) will be low. Similarly, if you post something and people leave comments and reactions – the reach will be higher.

A Challenge for You

Now that we’ve talked about social media engagement, I have one challenge for you. Before you publish any content on social media, ask yourself: ‘Will my customers engage with this?’ If so, post away. If not, edit it, then post it.

When you ask yourself, ‘Will my customers engage with this?’ You may find yourself posting less content. That’s ok. You’ll find yourself doing better on social media if you post more meaningful content. Quality over quantity – but still try to post once per day.

Looking for help with what to post? Head to this post.

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