Facebook Pages vs. Groups: Which One is Best for Your Craft Business?

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It’s no secret that social media, like Facebook, is a great way to get the word out about your Silhouette or Cricut small business. Today, let’s look at Facebook Pages versus Facebook Groups to help you decide which one is best for your craft business.

What’s the Difference Between Facebook Pages and Groups?

Facebook Page:

  • A public page on Facebook where anyone can see updates by visiting the page on Facebook.
  • Has an address facebook.com/yourbusinessname.
  • Anyone can ‘like’ or ‘follow’ your page to see updates.
  • Sadly, Facebook limits the number of people who actually see your posts in their newsfeed.
  • Are monetized. This means that you can pay to get your content into the newsfeeds of your followers for better reach.
  • Interaction of your followers is the key to how many people see each thing you post. If very few people interact with your posts, very few people will see your posts.

Facebook Group:

  • A community of people interested in the same thing on Facebook.
  • Has a generated address of facebook.com/groups/stringofrandomnumbers or you can choose a specific name like facebook.com/groups/CuttingforBusinessInsidersClub
  • Groups can be open (anyone can see and join the group – including search engines), closed (anyone can see the group and its members, but only members can see the posts – must be approved to join), or secret (invitation only, cannot be seen or found via search unless you are a member of the group).
  • Are not monetized, although Facebook still limits the amount of reach posts get.
  • Facebook has added many new features and made many group improvements in the last few months. They seem to be pushing more people to use Groups, so if you don’t have a Facebook Group for your business yet – now is a good time to start one.

Which is Better for Your Craft Business: Page or Group?

Your Silhouette or Cricut business should have a Facebook Page. If you haven’t already set this up, take a look at this post. If you’d like to have add a group to your social media lineup, I think it is a great idea. This increases the number of people who are likely to see your updates. I do not think it is a good idea to have only a Facebook Group, because not every customer who wants to stay in touch with your business will want to join the group.

Keys to a Successful Facebook Group

  • Call it a club, VIP Program, or something catchy. You want your customers to feel special when joining. Do not refer to it simply as a Facebook Group.
  • Give exclusive presales, discounts, giveaways, or other perks to group members.
  • Post regularly to your Facebook Group.
  • Post different content to your Facebook Group than your Facebook Page.
  • Do not neglect your Facebook Page. You will still need to post regularly to your Facebook Business Page.
  • If customers are searching for you on Facebook and are getting confused because of your group, you can make your group secret.
  • Have a backup plan. Facebook is notorious for unannounced changes. In the event that Facebook changes the format of groups and it no longer suitable for small business you need to have a way to reach customers.

Tomorrow, I’m talking about the new mentorship program available in the Cutting for Business Insider’s Club on Facebook. If you aren’t a member, click here to join today and take advantage of the free opportunity.

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Facebook Pages vs. Groups: Which One is Best for Your Craft Business? A great resource for Silhouette or Cricut Craft Business Owners - by cuttingforbusiness.com

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