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How to (Easily!) Make Animated Graphics for Social Media

A few weeks ago, I was creating advertising graphics for my new course, How to Design SVGs. I wanted to make a few animated graphics, since they tend to perform well across my most popular social media platforms – Facebook and Instagram. Honestly, I dread tasks that I consider ‘time sucking’ – like making animated …

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Tutorial: How to Set Up Linktree for Instagram

It has always been difficult to convert Instagram posts to actual traffic to your website or shop. This is because you can only post a single link in your profile bio to direct shoppers. I’ve been using Linktree for a bit now without any problems, so I’m confident enough in the service to offer you …

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10 Ideas for Using Pinterest Story Pins

I recently talked about Pinterest Story Pins. Today, I’m sharing some ideas I’ve come up with to utilize the new format for your craft business. 10 Ideas for Using Pinterest Story Pins Share a step-by-step tutorial related to what you sell. This is particularly useful if you sell supplies like vinyl or blanks. Show your …

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How to Find Banned Hashtags on Instagram

It’s no secret, the internet is full of spam. Unfortunately, social media is no exception. In an effort to combat spam and spammers, Instagram has bots that ban certain hashtags. If you’ve had an Instagram post that doesn’t perform well, chances are that you might have used a banned hashtag. Today, let’s take a look …

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15 Social Media Don’ts for Craft Businesses

It’s no secret that social media is a necessity in modern times to running a craft business. Today, I wanted to share a quick list I’ve put together about  15 Social Media Don’ts for Craft Businesses Don’t constantly sell, sell, sell. Yes, the purpose of your social media profiles is to promote your business. However, …

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8 Ways to Use Behind the Scenes Marketing in Your Craft Business

Social media for craft business owners. It’s a delicate push and pull: You need to promote your business using it, but if you over promote, you’ll lose the interest of your followers. Followers will (and do!) get tired of you simply saying “Buy this!”, “And this one!”, and “I’m having a sale on this one!” …

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An Easy to Implement Hashtag Strategy for Instagram

I know that Instagram remains a bit of a mystery for some Silhouette and Cricut small business owners. So, I’m sharing an easy to implement hashtag strategy with you today. Before I tell you the strategy, let’s make sure that you understand what hashtags are. Hashtags are keywords that help people find your post. Instagram …

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