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I’ll be honest: Facebook is time consuming – sometimes for a small return. For example, on Cutting for Business, Facebook traffic accounts for less than 2% of referrals to my site. But, I spend a lot too much time creating posts, scheduling posts, and answering messages. So, I recently dug into Facebook automations. Today, I’m …

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Diversity and inclusion continue to be hot topics in the world right now. If you’ve had your Facebook Page for a long time, you probably haven’t included this information on it. Let’s take 5 minutes today to add your Diverse Business category. What Are Diverse Business Categories on Facebook? Diverse Business categories are a self …

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Let’s face it: No one likes spammers or bot commenters. I have a few different Instagram accounts – and I help manage my husband’s accounts, too. Lately, there are so many spam comments on every single post. It’s pretty clear that most of them are bots, because they appear within minutes of posting. I did …

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Everyone loves a good meme, right? Of course you do! Now, what if I told you using memes to grow my Facebook followers is one of the most effective strategies I use… and it’s free! Today, I’ll share how I use memes to grow my Facebook followers on my Facebook Business Page. Before we get …

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A few weeks ago, I was creating advertising graphics for my new course, How to Design SVGs. I wanted to make a few animated graphics, since they tend to perform well across my most popular social media platforms – Facebook and Instagram. Honestly, I dread tasks that I consider ‘time sucking’ – like making animated …

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It has always been difficult to convert Instagram posts to actual traffic to your website or shop. This is because you can only post a single link in your profile bio to direct shoppers. I’ve been using Linktree for a bit now without any problems, so I’m confident enough in the service to offer you …

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I recently talked about Pinterest Story Pins. Today, I’m sharing some ideas I’ve come up with to utilize the new format for your craft business. 10 Ideas for Using Pinterest Story Pins Share a step-by-step tutorial related to what you sell. This is particularly useful if you sell supplies like vinyl or blanks. Show your …

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