How to (Easily!) Make Animated Graphics for Social Media

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A few weeks ago, I was creating advertising graphics for my new course, How to Design SVGs. I wanted to make a few animated graphics, since they tend to perform well across my most popular social media platforms – Facebook and Instagram.

Honestly, I dread tasks that I consider ‘time sucking’ – like making animated graphics. However, I was pleasantly surprised that it didn’t take too long when I used a few of Canva’s newer templates. I made a mental note to come back to the blog and share a tutorial so you could make some animated graphics as well. Let’s take a look at it today.

How to (Easily!) Make Animated Graphics for Social Media

  1. Head over to canva.com. Then, click the ‘Video’ icon on the home page.
Tutorial: How to Make Animated Social Media Graphics for Small Business Use - by cuttingforbusiness.com.

2. Once on the Video Tab, select a template size. In this case, I’m choosing ‘Video Collage’.

Tutorial: How to Make Animated Social Media Graphics for Small Business Use - by cuttingforbusiness.com.

3. Now, you’ve got video templates on the left hand side of the screen.

Tutorial: How to Make Animated Social Media Graphics for Small Business Use - by cuttingforbusiness.com.

4. Choose a template and click on it. When selecting a template, look more at the layout of the template than anything else. The words, fonts, and colors can be changed. Also, you’ll notice that some of the templates are slideshows; while others are animated graphics. You can also use one of the animated graphics in a slideshow template. For this tutorial, I chose a real estate themed animated graphic that is part of the slideshow, but I am only using one slide.

Tutorial: How to Make Animated Social Media Graphics for Small Business Use - by cuttingforbusiness.com.

5. Click the text to edit it. Change any colors as desired. Remember, you’ll want to make it match your brand colors.

Tutorial: How to Make Animated Social Media Graphics for Small Business Use - by cuttingforbusiness.com.

6. Next, we need to add a video. Navigate to ‘Uploads’ on the left hand side and upload your video. I used my favorite screen recording program (Loom) to record a section of my website while I scrolled through some of the free SVGs on Cutting for Business. A short video of one of your products, a video of your workspace, or a video of your packaging all work well.

Tutorial: How to Make Animated Social Media Graphics for Small Business Use - by cuttingforbusiness.com.

7. After your video is uploaded, click the video in the template and add your video.

Tutorial: How to Make Animated Social Media Graphics for Small Business Use - by cuttingforbusiness.com.

8. Last, double click the video to resize it if needed.

Tutorial: How to Make Animated Social Media Graphics for Small Business Use - by cuttingforbusiness.com.

9. As an optional step, you can adjust the video transparency if you’d like. I prefer to make it slightly transparent so that the text overlay jumps out a bit more. Click the checkerboard icon near the top, then use the slider to adjust the transparency.

Tutorial: How to Make Animated Social Media Graphics for Small Business Use - by cuttingforbusiness.com.

That’s it! Save and download your video (Canva account required). The final video is ready to post to social media and looks like this:

The goal with animated graphics is to use a short background video to catch the eye of someone scrolling through their social media feed. Give it a try and spice up your customer’s feed!

How to Easily Make Animated Social Media Graphics for Your Small Business - by cuttingforbusiness.com.

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