FAQ: Social Media Content Calendars

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I hear from Cutting for Business readers with Silhouette and Cricut businesses all the time that they’d love to be more active on social media, but they don’t know what to post! Luckily, a content calendar can help you easily combat the question: “What should I post?” Let’s look at some basics today.

What are Social Media Content Calendars?

Social media content calendars are outlines of what you will post on social media each day. You use them to both plan your social media strategy and to keep your posting on track.

Why Should I Use a Content Calendar?

Using a social media content calendar helps you become more effective on social media. They also save time when scheduling social media posts on Facebook, Instagram, Twitter, and Pinterest.

How Do I Create a Social Media Content Calendar?

While creating your own calendar sounds daunting, it really isn’t. Follow these steps to create your own:

Make a list of content ideas you’d like to post about.
Print out a blank calendar. Any weekly or monthly layout will do. (Better yet: Use the free Cutting for Business 2018 planner!)
On each day, write a different theme. Some examples include:
- Monday: A product you sell.
- Tuesday: A picture of you working on a product.
- Wednesday: A picture of your packaging.
- Thursday: A customer review.
- Friday: A coupon code for your shop.
- Saturday: A link to another social media network.
- Sunday: A funny meme that relates to you or your business.
- Monday: Behind the scenes at your company.

The best part? After you create a calendar, you can reuse it month after month.

Where Can I Find Pre Made Content Calendars?

If you don’t feel like creating your own content calendars, no worry. There are plenty of marketing and small business bloggers online who offer free ones. Here’s a few of my favorites:

Rachel Rofe has a 31 day social media calendar. It isn’t tied to a particular month and can be used all year. View it here.
Cinchshare puts out a new social media challenge each month. View them here.
Constant Contact has a social media challenge. Again, I like it because it isn’t tied to a particular month. View it here.
Classy Career Girl has a 31 day calendar. It can be used in any month. See it here.
Mamapreneur has a 31 day post idea graphic. Like some of my other favorites, you can use it in any month. View it at this link.

After you’ve got your calendar ready to go, don’t forget to schedule your social media posts. Here’s how to schedule:

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