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I hear from craft business owners all the time that they would love to be more active on social media, but they have a hard time deciding what to post.
Today, let’s look at content calendars and how they can help your craft business.
Table of Contents
What are Social Media Content Calendars?
Social media content calendars are outlines of what you will post on social media each day. You use them to both plan your social media strategy and to keep your posting on track.
Why Should I Use a Content Calendar?
Using a social media content calendar helps you become more effective on social media. They also save time when scheduling social media posts on Facebook, Instagram, Twitter, and Pinterest.
How Do I Create a Social Media Content Calendar?
While creating your own calendar sounds daunting, it really isn’t. Follow these steps to create your own:
- Make a list of content ideas you’d like to post about.
- Print out a blank calendar. Any weekly or monthly layout will do.
- On each day, write a different theme. Some examples include:
- Monday: A product you sell.
- Tuesday: A picture of you working on a product.
- Wednesday: A picture of your packaging.
- Thursday: A customer review.
- Friday: A coupon code for your shop.
- Saturday: A link to another social media network.
- Sunday: A funny meme that relates to you or your business.
- Monday: Behind the scenes at your company.
The best part? After you create a calendar, you can reuse it month after month.
How to Create a Social Media Content Calendar Using ChatGPT
One great use of ChatGPT is to create your own customized content calendar. Let’s take a look at an example:
ChatGPT Prompt: Write a 30 day content calendar for a company selling digital SVG cut files to use on Facebook. Keep the tone light and fun.
“Day 1: Let the Cutting Begin! 🎉
- Share a colorful image of a finished project created using your SVG cut files.
- Invite followers to join the crafting fun with your digital cut files.
- Ask them to comment with their favorite crafting tool or machine.
Day 2: Monday Motivation ✨
- Post an inspirational quote related to creativity and crafting.
- Encourage followers to start their week with a burst of creative energy.
- Share an image showcasing one of your intricate and unique SVG designs.
Day 3: Crafty Quiz Time! 🧩
- Create a fun quiz to determine the perfect SVG cut file for different crafting personalities.
- Ask followers to comment with their quiz results and tag a crafting buddy.
- Offer a special discount on the recommended SVG cut file for the day.
Day 4: Let’s Get Punny! 😄
- Share a funny crafting-related pun or joke.
- Encourage followers to comment with their favorite crafting puns.
- Offer a small prize to the follower with the most creative pun.
Day 5: Show Off Your Skills! 🎨
- Ask followers to share images of their latest projects made with your SVG cut files.
- Feature some of the best submissions on your page.
- Thank them for their creativity and offer a discount code for their next purchase.
Day 6: Fun Fact Friday 🎉
- Share an interesting fact about SVG cut files or the crafting world.
- Encourage followers to share their own crafting facts in the comments.
- Offer a surprise giveaway to one lucky participant.
Day 7: Sunday Funday DIY 🌟
- Provide a simple, quick DIY project using one of your SVG cut files.
- Encourage followers to try it out and share their results.
- Feature some of the most creative and unique interpretations.
Day 8: Crafting Hacks 💡
- Share a useful crafting hack or tip related to working with SVG cut files.
- Ask followers to share their own favorite hacks in the comments.
- Offer a discount code on a popular SVG cut file for the day.
Day 9: Monday Mood Boost 🌈
- Share an image of a vibrant and colorful project made with your SVG cut files.
- Ask followers to describe their current crafting mood using emojis.
- Reply with an emoji that represents your excitement for their creations.
Day 10: Crafting Confessions 😜
- Post a lighthearted question asking followers to share their funniest crafting mishap or bloopers.
- Share a funny anecdote or mishap that happened during your own crafting process.
- Offer a discount code on SVG cut files as a token of appreciation for their shared stories.
Day 11: Crafters’ Spotlight 🌟
- Highlight a talented crafter who uses your SVG cut files in their creations.
- Share their story, showcase their work, and provide a link to their social media or website.
- Encourage followers to support and follow their fellow crafters.
Day 12: Trivia Time! 🎯
- Post a trivia question related to crafting or SVG cut files.
- Ask followers to guess the correct answer in the comments.
- Reward the first person to answer correctly with a special discount code.
Day 13: Creative Caption Contest 📝
- Share an amusing or intriguing image related to crafting.
- Ask followers to come up with the most creative caption for the image.
- Select the top three captions and let followers vote for the winner.
Day 14: Show Us Your Craft Room! 🏡
- Ask followers to share images of their craft rooms or creative spaces.
- Comment with emojis or positive remarks on their organization skills.
- Feature some of the most inspiring and well-arranged craft rooms.
Day 15: Midweek Surprise Giveaway 🎁
- Announce a surprise giveaway for followers who have made a purchase in the past month.
- Encourage others to participate by sharing their favorite SVG cut file in the comments.
- Select a winner randomly and announce the prize.
Day 16: Crafter’s Playlist 🎶
- Share a curated playlist of upbeat and inspiring songs to craft along with.
- Ask followers to share their favorite crafting tunes in the comments.
- Create a collaborative Spotify playlist with their suggestions.
Day 17: Fun with Filters! 🎨
- Share a tutorial on how to use various editing filters to transform SVG cut files.
- Encourage followers to try it out and share their edited designs.
- Feature some of the most unique and eye-catching creations.
Day 18: Friday Freebie Extravaganza! 🎉
- Release multiple free SVG cut files for your followers.
- Announce a limited-time offer to download the files for free.
- Encourage followers to tag their crafty friends to spread the word.
Day 19: Crafty Doodles 🖌️
- Share a fun and simple doodle tutorial related to crafting or your SVG cut files.
- Encourage followers to try it out and share their doodles in the comments.
- Offer a discount code on a popular SVG cut file for the day.
Day 20: Weekend Crafting Challenge 🏆
- Present a crafting challenge using one of your SVG cut files.
- Ask followers to create something unique and share their creations.
- Select a winner based on creativity and announce a special prize.
Day 21: Craft Room Organization Tips 🗄️
- Share tips and tricks for organizing craft rooms or creative spaces.
- Include photos or videos of well-organized craft rooms for inspiration.
- Ask followers to share their own organization hacks in the comments.
Day 22: Unleash Your Inner Artist 🎨
- Share an SVG cut file design that allows customization and personalization.
- Encourage followers to get creative and add their unique touch to the design.
- Share examples of personalized projects made with the same SVG cut file.
Day 23: Craft Supply Haul 💼
- Showcase a selection of essential crafting supplies that complement your SVG cut files.
- Provide links or recommendations for where followers can purchase them.
- Offer a discount code on one of the showcased SVG cut files.
Day 24: Crafty Inspirations 🌟
- Share a collection of beautiful and inspiring craft projects made by talented creators.
- Emphasize the versatility of your SVG cut files in creating stunning designs.
- Encourage followers to try new techniques inspired by the showcased projects.
Day 25: Interactive Poll 📊
- Post a poll asking followers to vote for their favorite SVG cut file category (e.g., animals, floral, typography).
- Share the poll results and announce a surprise discount on the winning category.
- Encourage followers to tag friends who might be interested in the winning category.
Day 26: Crafting Self-Care 💆♀️
- Share the importance of self-care and relaxation while crafting.
- Offer suggestions for incorporating self-care practices into their crafting routine.
- Provide a discount on SVG cut files with soothing and calming designs.
Day 27: Crafting with Kids 👩👧👦
- Share simple and fun crafting projects suitable for children using your SVG cut files.
- Provide step-by-step instructions and safety tips for crafting with kids.
- Encourage followers to share their creations made with their little ones.
Day 28: Crafters’ Pet Parade 🐾
- Ask followers to share photos of their furry crafting companions.
- Create a collage or video compilation of the adorable pets crafting alongside their owners.
- Offer a discount code on SVG cut files featuring pet-related designs.
Day 29: Customer Appreciation Day 🥰
- Express gratitude to your loyal customers and followers.
- Offer an exclusive discount or freebie as a thank-you gesture.
- Share heartwarming testimonials and success stories from satisfied customers.
Day 30: Crafting Goals 🎯
- Encourage followers to share their crafting goals or projects they want to accomplish.
- Provide motivational words of encouragement and support.
- Offer a special discount on SVG cut files to help them achieve their goals.”
Interested in AI and ChatGPT? Read my article on ways to use ChatGPT in your craft business.
Where Can I Find Pre Made Content Calendars?
If you don’t feel like creating your own content calendars, no worry. There are plenty of marketing and small business bloggers online who offer free ones. Here’s a few of my favorites:
- Rachel Rofe has a 31 day social media calendar. It isn’t tied to a particular month and can be used all year. View it here.
- Constant Contact has a social media challenge. Again, I like it because it isn’t tied to a particular month. View it here.
- Classy Career Girl has a 31 day calendar. It can be used in any month. See it here.
After you’ve got your calendar ready to go, don’t forget to schedule your social media posts. Here’s how to schedule:
Since 2015, Christine Schinagl has been helping crafters start and run craft businesses through her blog, Cutting for Business. As a Silhouette and Cricut crafter herself, she has a unique take on what works and what doesn’t work in the craft business world. She also teaches a course on creating digital SVG designs, available at How to Design SVGs.