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I’ll be honest with you, I was looking through some small business Facebook Pages a few days ago and so many of them were boring and repetitive. On a few of the pages, they just seemed to post products for sale – and nothing else.
Let me tell you a secret: Fans get bored of the same content day in and day out. To keep their attention (and their wallets open), vary the content you post on social media. visit a lot of crafter’s Facebook Business Pages to browse, and a lot of them are boring! If you sell mainly through your Facebook Business Page, your wall can easily become simply a list of items for sale.
14 Post Ideas to Keep Your Social Media Interesting
- Post your new supplies. If you got a large order of supplies in recently, photograph them and put the photo on your Facebook Business Page wall with a comment such as, “Just got all these supplies in! Can’t wait to start creating!”
- Post new machines. Did you recently get a new crafting machine? Whether it is a heat press, a new sublimination printer, or an extra large cutter – share your excitement! You don’t have to be specific with your post. Saying something like, “Got an upgraded plotter today and I am excited to be able to add large wall decals to my store in the coming weeks!” is sufficient.
- Share your mistakes. If you have a crafting blunder, post it! A short status update like, “I’m working on a new technique and trying to perfect it!” or “Sometimes things don’t always work as planned!” works well.
- Share something from another network. If you are active on other social media sites, be sure to post your links to Twitter, Instagram, or Pinterest on your Facebook wall. Remember, not everyone uses their Facebook account daily, but they may log into another social media site.
- Post a tease. If you have a new product coming out, use a photo editor to crop only a piece of the photo and put it on your Facebook Business Page. Ask for customers to guess what you have created. Always be sure to post the full photo at a later time.
- Share a review. Did a customer email you a nice comment or review? Post a screenshot of their comments, along with a thank you to them. Be sure to edit out their personal details with photo editor.
- Share big news. Land a big job? Brag about it! If you recently received an order for a large number of items, be sure to share the news! You can easily turn one large order into several more when customers know you can handle big jobs!
- Post about the weather. While it may seem odd for a crafter to post about the weather, weather is something that everyone can relate to. If the snow has you stuck inside, tell your customers that, and share that you are excited to be crafting indoors. If it’s a beautiful day out, post a photo of your latest creation and note that you finished it just in time to go outside and enjoy the sunshine.
- Share simple DIY projects or instructions. If you create decals for car windows, post a video showing how to install the car decal. If you show how easy and fast the process is, a customer who was on the fence about ordering may place that order.
- Show photos of items in progress. I’m not saying offer full tutorials on how to create your items, but share small snippets of items that you are working on. For example, if you make handpainted wooden signs and paint them in groups, take a photo of a group of them drying in your studio.
- Share your generosity. Are you making items to donate to a cause or an event? Be sure to share your photos with your Facebook fans. Not only will you be able to show off your items, but you’ll be helping promote the cause as well.
- Let customers know if you’re busy. Bogged down with orders? Let your Facebook fans know. A simple update like, “I’m booked solid with orders until xx/xx (date), so if you are looking to place an order soon, please remember to get your order in as soon as possible.” This often works well to get people to place an order they’ve been thinking about placing. (Alternatively, if you are closing due to a vacation or other event, be sure to let your customers know in enough time to place an order.)
- Share product packaging. Post photos of your product packaging or carefully wrapped breakable items. A unique aspect of handmade items is the way that they come beautifully wrapped. Show off your packaging to your customers.
- Wish them a happy XYZ day. Use the holidays to your advantage. Sure, you should wish your customers a happy holiday on major holidays, but did you know that there is a website that has holidays for nearly every day of the year? Visit Days of the Year, and find a few holidays that work well with the items you sell and wish your customers happy xxxx day along with a photo of one of your products. For example, if you sell etched pie plates, you could wish your customers a happy National Pie Day (January 23rd) with a picture of one of your etched pie plates.
Remember, social media is meant to be used as a conversation. You wouldn’t have in conversation in person where you only told people what you sell, so don’t do it online.
If you still need inspiration for what to post on social media, head to this post on content calendars.
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Since 2015, Christine Schinagl has been helping crafters start and run craft businesses through her blog, Cutting for Business. As a Silhouette and Cricut crafter herself, she has a unique take on what works and what doesn’t work in the craft business world. She also teaches a course on creating digital SVG designs, available at How to Design SVGs.