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What do you do when your business is going well, you are getting regular orders, you have happy customers, quality products, growing social media numbers, and an awesome website – but you still want more? You start working to scale your craft business.
Today I’m sharing 9 ways you can scale your craft business.
Table of Contents
9 Ways to Scale Your Craft Business
Get Your Products Into Stores
Everyone has local stores around them that carry handmade products. Get my tips for getting your products into stores.
Team Up with Other Small Businesses
If getting your products into stores isn’t up your alley, team up with other small businesses that need what you make.
For example, realtors always need gifts.
Similarly, landscaping, plumbing, and similar trades always need shirts.
Add Video Marketing to Your Business
Have you been noticing a trend that more and more companies – both big and small – are using video marketing? Add videos to your business with my video marketing tips.
Use Paid Advertising
If people don’t know about your business, how can they buy from you? There is paid advertising available on Google, Etsy, Facebook, Instagram, TikTok, and Pinterest. Figure out which platform your potential customers are most likely to use – and set up some advertising campaigns.
Take on Brand Reps or Enthusiasts
Brand reps and enthusiasts are like super fans that use your products and help you promote them on social media. Instead of paying them in money, they are usually compensated in product. Read more about brand reps.
Get Your Business Featured
I wrote about Help a Reporter Out (HARO) recently. It’s a source to connect with journalists, TV producers, news stations, and bloggers who are looking for new stories.
Connect with a Blogger/TikToker/Internet Personality
Bloggers, TikTokers, and other internet personalities can be a great way to reach new potential customers. Expect to pay for the exposure they can provide. Learn more in this post.
Get into a New Niche
If you do work in a small niche, broaden it with a new line of products.
For example, if you mainly make shirts for kids – break into the adult niche. Similarly, if you make wood signs – consider making Christmas tree ornaments.
Sponsor a Team or Event
Choose something in your local town to sponsor. But, don’t just sponsor anything! Sponsor something where potential customers will notice you.
For example, if you make jerseys and kid’s sports products, sponsor a local sports team. Similarly, if your products revolve around breast cancer, you might sponsor a 5K breast cancer walk.
Since 2015, Christine Schinagl has been helping crafters start and run craft businesses through her blog, Cutting for Business. As a Silhouette and Cricut crafter herself, she has a unique take on what works and what doesn’t work in the craft business world. She also teaches a course on creating digital SVG designs, available at How to Design SVGs.
