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What are Instagram Brand Reps or Enthusiasts?

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Brand reps (representatives) or brand enthusiasts are people that you send free products or discounted products to in exchange for them taking pictures and posting them on their Instagram account. Brand reps or enthusiasts can be highly effective in growing small businesses on Instagram because they can help the shop’s following grow organically. This post will tell you everything you need to know about using brand reps or enthusiasts on Instagram.

Getting Ready to Use Brand Reps or Enthusiasts on Instagram

  • Decide if you would like brand reps or brand enthusiasts. Brand reps are usually given products free of charge, while brand enthusiasts are generally offered a discount on products and must order regularly. You could use one type or a combination of both.
  • Write a basic contract that outlines what products they will receive, how long you will use their services, how many posts you expect the rep or enthusiast to post during that time period, and when they will post the images.
    • I’d suggest using brand reps in 3 or 6 month increments and starting over with your brand search as the term expires.
    • I suggest having a signed contract with any brand rep or enthusiast.
  • Write out requirements for brand reps or enthusiasts. Are you searching for moms or dads with babies, those with fabulous home decor, or someone trendy that loves the latest accessories? Feel free to ask for specific age or size ranges. The more specific you are when advertising the search, the better applicants you will receive.
  • Create an image that states you are looking for brand reps or brand enthusiasts.
  • Create a hashtag that incorporates your business name and “brandrep” or “brandenthusiast”. Be sure to search the hashtag on Instagram to make sure that it isn’t already in use.

How to Find Brand Reps or Enthusiasts on Instagram

  • Post your image on Instagram along with dates for your brand rep or enthusiast search. From here, you have a few different options:
    • Direct potential brand reps or enthusiasts to email you with information about them and why they want to be a brand rep or enthusiast.
    • Direct potential brand reps or enthusiasts to an application on your website.
    • (This method is generally most effective) Have potential reps or enthusiasts repost your brand search image and hashtag on their Instagram feed. Then, have them tag 2-5 pictures on their feed with your hashtag. Their tagged photos become their entries into the search. Last, have them tag friends that may be interested in your brand rep or enthusiast search.

What to Look for When Selecting Brand Reps or Enthusiasts

  • Since Instagram is highly visual, look for someone who posts great photos.
  • Look for someone who is active on Instagram (posting at least every other day) and has a large following.
  • Brand reps and enthusiasts should have public accounts rather than private accounts.

Sample Brand Rep and Enthusiast Search Post

Brand Rep Search: (Name of business) is holding a Brand Rep and Enthusiast Search! We are looking for (number of reps) and (number of enthusiasts). We are specifically looking for (criteria you are looking for). Brand Reps will receive (number of items each month), while Enthusiasts will receive a discount of (choose discount, usually between 30 and 50%) each month and are required to purchase 1 item per month. In exchange you will post clear photos that show off (name of business) products at least once per week to help promote the brand. This term will last from (dates of term). How to enter: 1) Follow us (Instagram username). 2) Repost this image with hashtag (#yourhashtag) and tell us about (you, your child, your home, your decor, etc). 3) Tag 3 photos from your feed with (#yourhashtag). 4) Tag 2 friends that may be interested in (Name of business) Brand Rep and Enthusiast Search. Search ends on (date).

Will you use brand reps or enthusiasts to help grow your business? Let me know in the comments!

What are Instagram Brand Reps or Enthusiasts? by - Make money with your Silhouette Cameo!


Tuesday 22nd of August 2017

How do you differentiate who should be a brand rep and who should be an enthusiast? Does it really come down to viewing their profiles and who has more of a photography skill? What if I'm asked why they were picked for an enthusiast instead of a rep?


Thursday 24th of August 2017

That's really a decision for you to make. Yes, I'd view their profiles, their skills, their excitement, their application answers, their follower count and quality, and more. If someone asks you why they were picked for one or the other, be honest and tell them what contributed to your decision.


Friday 23rd of June 2017

Can you send an example of a contract that I should send for Brand Rep moms after I've decided to have them represent my company?


Sunday 25th of June 2017

No, it needs to be specific to your business and your policies. I've listed the bare minimum contract requirements above.

Laura Johnson

Friday 2nd of June 2017

Very helpful information. Thank you for sharing. We have been considering doing this but didn't really understand how it worked.


Tuesday 13th of June 2017

Great, glad it helped!


Tuesday 21st of March 2017

Thanks so much for this information--very clear. I like the idea of doing a contract for a few months and starting over. Can you suggest how many free products each month and how many post should they do?


Wednesday 22nd of March 2017

It's entirely up to you and your business. I wouldn't do more than 2 to 3 posts per week.


Tuesday 28th of February 2017

Hi Christine, Thanks for your article. I have a store on Etsy and looking to enlist a help of a brand rep. Do you know if there is a way to give her a store credit ? I'll appreciate your input.


Wednesday 1st of March 2017

You could use a custom coupon code.