• Home
  • Work with CfB
  • Contact
    • Bloglovin
    • Facebook
    • Instagram
    • Pinterest

Cutting for Business

  • New? Start Here!
  • Visit the Shop
    • Ebooks
    • Business Names
    • Craft Business Consultations
    • Order Forms
    • SVG Files
    • Etsy Shop
  • Must Have Products
  • Join the Insider’s Club
  • Etsy Shop
  • Free Cut Files
  • Free Etsy Listings


Affiliate links may be present in the following article. For my full disclosure policy, see this link.
Additionally, as an Amazon Associate I earn from qualifying purchases.

What are Instagram Brand Reps or Enthusiasts?

Filed Under: Social Media

Brand reps (representatives) or brand enthusiasts are people that you send free products or discounted products to in exchange for them taking pictures and posting them on their Instagram account. Brand reps or enthusiasts can be highly effective in growing small businesses on Instagram because they can help the shop’s following grow organically. This post will tell you everything you need to know about using brand reps or enthusiasts on Instagram.

Getting Ready to Use Brand Reps or Enthusiasts on Instagram

  • Decide if you would like brand reps or brand enthusiasts. Brand reps are usually given products free of charge, while brand enthusiasts are generally offered a discount on products and must order regularly. You could use one type or a combination of both.
  • Write a basic contract that outlines what products they will receive, how long you will use their services, how many posts you expect the rep or enthusiast to post during that time period, and when they will post the images.
    • I’d suggest using brand reps in 3 or 6 month increments and starting over with your brand search as the term expires.
    • I suggest having a signed contract with any brand rep or enthusiast.
  • Write out requirements for brand reps or enthusiasts. Are you searching for moms or dads with babies, those with fabulous home decor, or someone trendy that loves the latest accessories? Feel free to ask for specific age or size ranges. The more specific you are when advertising the search, the better applicants you will receive.
  • Create an image that states you are looking for brand reps or brand enthusiasts.
  • Create a hashtag that incorporates your business name and “brandrep” or “brandenthusiast”. Be sure to search the hashtag on Instagram to make sure that it isn’t already in use.

How to Find Brand Reps or Enthusiasts on Instagram

  • Post your image on Instagram along with dates for your brand rep or enthusiast search. From here, you have a few different options:
    • Direct potential brand reps or enthusiasts to email you with information about them and why they want to be a brand rep or enthusiast.
    • Direct potential brand reps or enthusiasts to an application on your website.
    • (This method is generally most effective) Have potential reps or enthusiasts repost your brand search image and hashtag on their Instagram feed. Then, have them tag 2-5 pictures on their feed with your hashtag. Their tagged photos become their entries into the search. Last, have them tag friends that may be interested in your brand rep or enthusiast search.

What to Look for When Selecting Brand Reps or Enthusiasts

  • Since Instagram is highly visual, look for someone who posts great photos.
  • Look for someone who is active on Instagram (posting at least every other day) and has a large following.
  • Brand reps and enthusiasts should have public accounts rather than private accounts.

Sample Brand Rep and Enthusiast Search Post

Brand Rep Search: (Name of business) is holding a Brand Rep and Enthusiast Search! We are looking for (number of reps) and (number of enthusiasts). We are specifically looking for (criteria you are looking for). Brand Reps will receive (number of items each month), while Enthusiasts will receive a discount of (choose discount, usually between 30 and 50%) each month and are required to purchase 1 item per month. In exchange you will post clear photos that show off (name of business) products at least once per week to help promote the brand. This term will last from (dates of term). How to enter: 1) Follow us (Instagram username). 2) Repost this image with hashtag (#yourhashtag) and tell us about (you, your child, your home, your decor, etc). 3) Tag 3 photos from your feed with (#yourhashtag). 4) Tag 2 friends that may be interested in (Name of business) Brand Rep and Enthusiast Search. Search ends on (date).

Will you use brand reps or enthusiasts to help grow your business? Let me know in the comments!

What are Instagram Brand Reps or Enthusiasts? by cuttingforbusiness.com - Make money with your Silhouette Cameo!

Related Posts

  • How to Find Banned Hashtags on InstagramHow to Find Banned Hashtags on Instagram
  • 15 Social Media Don’ts for Craft Businesses15 Social Media Don’ts for Craft Businesses
  • 8 Ways to Use Behind the Scenes Marketing in Your Craft Business8 Ways to Use Behind the Scenes Marketing in Your Craft Business
  • An Easy to Implement Hashtag Strategy for InstagramAn Easy to Implement Hashtag Strategy for Instagram
  • What is Social Media Engagement?What is Social Media Engagement?
  • New Feature: Pinterest Cover Photos + Minor UpdatesNew Feature: Pinterest Cover Photos + Minor Updates

Connect with Cutting for Business

  • Bloglovin
  • Facebook
  • Instagram
  • Pinterest

Get Cutting for Business in Your Inbox

Buy Books


Cutting for Business is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com and affiliated sites. See the disclosures page for full disclosure information.


« 6 Ways to Use a Silhouette Mint in Your Business
Resources to Create Your Own Paper Boxes with Cricut or Silhouette »

Comments

  1. Annie says

    April 21, 2016 at 12:10 pm

    happy i came across this post as i am looking into getting brand reps now to help with my business ads

    Reply
    • Christine says

      April 24, 2016 at 10:43 pm

      Hi Annie! I hope the information helped! Christine

      Reply
  2. Donna Furgal says

    May 11, 2016 at 12:20 pm

    Hi Christine!!

    I can’t thank you enough! This post is very helpful! Wish me luck as I recently launched my new business and I’m looking to get the word out!

    Thanks again!
    Donna from Gomee Girl

    Reply
    • Christine says

      May 11, 2016 at 12:49 pm

      Best of luck Donna! Can’t wait to watch your business grow!

      Reply
  3. Tahnaya says

    May 31, 2016 at 11:54 pm

    Thanks for the tips! Now I have a greater understanding of what to expect of potential brand reps. I’m really trying to grow my business on Instagram, and I think this is a great way to do so 🙂 thanks!

    Reply
    • Christine says

      June 3, 2016 at 8:58 am

      So glad I helped you, Tahnaya!

      Reply
  4. Shanna Prater says

    July 17, 2016 at 7:54 pm

    Thanks, this was very helpful. I am considering brand reps to help grow my brand and this was very detailed on how to conduct the search.

    Thanks again!
    Shanna
    @inspiritee

    Reply
    • Christine says

      July 18, 2016 at 8:21 am

      My pleasure Shanna!

      Reply
  5. Gabs says

    September 3, 2016 at 2:41 pm

    Hi, do u know any great Instagram business that have cute fashions for tweens and teens

    Reply
    • Christine says

      September 3, 2016 at 8:01 pm

      Hi! Off the top of my head I don’t, but searching hashtags like #tweenfashion or #teenfashion are a great place to start looking! Hope that helps!

      Reply
  6. Michelle Price says

    September 23, 2016 at 1:58 pm

    Hi, Thanks for the article. Do you know if there is a legal minimum age for entrants? My business is in the UK and I have opened the application to international entrants so it’s a bit confusing on the legalities (because of all the different laws). I have people saying they want to enter but are under 18. 🙁

    Reply
    • Christine says

      September 26, 2016 at 9:38 am

      I’m not sure of the UK legalities, so you would have to look into them. 🙂

      Reply
  7. Nicolle says

    October 22, 2016 at 4:16 pm

    Thank you so much for this information. I am in the USA and have a younger audience for my products. I get a lot of request from fans that are under 18 years old to be brand ambassadors in exchange for free samples. At this time I require brand ambassadors to be 18 . Any thoughts?

    Reply
    • Christine says

      October 24, 2016 at 8:02 am

      Hello! If using brand ambassadors under legal age, you’d need to have parental consent.

      Reply
  8. Sandi says

    October 25, 2016 at 6:38 am

    I’m always gifting to celebrities through an agency and not getting much social media response from them.
    I LOVE this idea, I’m always after good photos of my jewellery being worn and because I specialise in mostly foot jewellery it is hard to teach people how to take a foot selfie of their own feet or of their kids feet since I make barefoot sandals for all ages.

    I’m gonna get into this !!!!
    THANK YOU !!

    Reply
    • Christine says

      October 25, 2016 at 2:30 pm

      My pleasure!

      Reply
  9. Diana says

    January 9, 2017 at 11:55 am

    Thankyou Christine. I’m very new and very very new the Instagram and trying to find brandrep. And this has helped me to understand more.

    Reply
    • Christine says

      January 9, 2017 at 8:22 pm

      My pleasure Diana!

      Reply
  10. Emily says

    January 28, 2017 at 10:45 pm

    Do you know if brand reps have to pay taxes? Or report the items they receive on their taxes?

    Reply
    • Christine says

      January 30, 2017 at 9:39 am

      It depends on how you set it up. In most cases, you would just be able to send a 1099 at the end of the year to brand reps.

      Reply
  11. Char smith says

    February 22, 2017 at 1:29 pm

    Thank you for posting this, very useful x

    Reply
    • Christine says

      February 23, 2017 at 10:28 am

      My pleasure!

      Reply
  12. Tatiana says

    February 28, 2017 at 7:51 pm

    Hi Christine,
    Thanks for your article. I have a store on Etsy and looking to enlist a help of a brand rep. Do you know if there is a way to give her a store credit ? I’ll appreciate your input.

    Reply
    • Christine says

      March 1, 2017 at 9:50 am

      You could use a custom coupon code.

      Reply
  13. patty says

    March 21, 2017 at 6:54 am

    Thanks so much for this information–very clear. I like the idea of doing a contract for a few months and starting over. Can you suggest how many free products each month and how many post should they do?

    Reply
    • Christine says

      March 22, 2017 at 1:32 pm

      It’s entirely up to you and your business. I wouldn’t do more than 2 to 3 posts per week.

      Reply
  14. Laura Johnson says

    June 2, 2017 at 10:02 am

    Very helpful information. Thank you for sharing. We have been considering doing this but didn’t really understand how it worked.

    Reply
    • Christine says

      June 13, 2017 at 10:15 am

      Great, glad it helped!

      Reply
  15. Linda says

    June 23, 2017 at 9:57 pm

    Can you send an example of a contract that I should send for Brand Rep moms after I’ve decided to have them represent my company?

    Reply
    • Christine says

      June 25, 2017 at 12:46 pm

      No, it needs to be specific to your business and your policies. I’ve listed the bare minimum contract requirements above.

      Reply
  16. Samantha says

    August 22, 2017 at 11:57 am

    How do you differentiate who should be a brand rep and who should be an enthusiast? Does it really come down to viewing their profiles and who has more of a photography skill? What if I’m asked why they were picked for an enthusiast instead of a rep?

    Reply
    • Christine says

      August 24, 2017 at 9:32 am

      That’s really a decision for you to make. Yes, I’d view their profiles, their skills, their excitement, their application answers, their follower count and quality, and more. If someone asks you why they were picked for one or the other, be honest and tell them what contributed to your decision.

      Reply

Comments on Cutting for Business are moderated before posting. This ensures that this blog does not get overrun by spam or inappropriate comments. Please allow up to 7 days before you'll see your comment. Thanks, Christine

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Make Money

Love to craft and ready to make some money? You're in the right place! Whether you own a Silhouette Cameo, a Cricut Maker, a Silhouette Curio, a Cricut Joy, or even a Glowforge, get tips and tricks to make an income with your machine.



Ready to Buy Craft Business Names



Free Fonts

Copyright © 2021 · Cutting for Business
Disclosures · Privacy Policy
This site is not affiliated with Silhouette America or Cricut (Provo Craft & Novelty, Inc.)

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.