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25 Goal Ideas for Craft Businesses

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Every business needs goals and the beginning of the year is a great time to set them. If you aren’t sure what kinds of goals to create, I’ve written a list of ideas below.

There’s two important parts about setting goals: 1) The goals you set have to be realistic and attainable. If you are just starting out, it’s not realistic to have $100,000 in sales in your first month of business. However, it is realistic to set a goal of $1000 in sales in the first month of business. 2) Goals are no good if you set them and forget about them. Instead, you have to constantly evaluate them and make adjustments.

25+ Goal Ideas for Craft Businesses


  • $xx dollars in sales per week/month.
  • Reduce expenses in your craft business.
  • Stay up to date with business accounting.
  • Make your business official with your city, state, or county. While I can’t tell you exactly how to do this – it differs in every state – here’s a good starting point.
  • Keep impulse buying in your business to a minimum. Read more about money wasters in this post.
  • Pay off business debts and keep your business out of debt. Debt is no good – read how to keep your business out of it.
  • Set up an automatic draft from your business bank account to a business savings account.


  • Post regularly to social media.
  • Create a profile on a new-to-you social media network and start using it.
  • Start using a content calendar. I’ve got more information about these calendars in this post.
  • Network with other small business owners to promote your products together.
  • Start marketing to a new demographic. If you currently make products primarily for moms, broaden your marketing to include other sets of people.


  • Get off the marketplace and start your own website.
  • Increase your customer loyalty with a loyalty program. Remember, the easiest customer to get is one you already have! Here’s my sample loyalty program.
  • Improve your branding. This could include your logo, brand colors, packaging, and so on.
  • Sign up for a business related course. One thing I commonly hear from small business owners is ‘my product pictures are bad’. Make it a goal to improve them!
  • Interact more with your customers to find out what they really want. Whether this is through social media or surveys, the best product is the one that fills a need.
  • Start something new. If you make and sell wood signs, consider hosting parties where others can make them, too. Pick up my 15 Parties ebook at this link.
  • Set up popup shops throughout the year to raise awareness about your business. When you set a goal, think of how many you could attend for the year – one a month? One per quarter? Here’s some ideas.

Time Management

  • Improve your work life balance by setting regular office hours and sticking to them. Read my commentary on this over here.
  • Hire help in your craft business. From social media assistance to creating and packaging, take some of the burden off of you.
  • Plan a vacation. While it may seem counterproductive, all business owners need time to escape the reality and recharge. If you haven’t gone on vacation in years – plan on it this year. Even better? Use money from craft business to fund it.


  • Set a number of products to produce each week or month. This could be digital or tangible products.
  • Switch your shop from custom made to ready to ship. Wonder what I think of custom products? Read this.
  • Purge your craft area of things you don’t need and keep it clean this year. (????) While this may be wishful thinking, an uncluttered, organized workspace will improve your productivity. Learn more in this post.

Spend the rest of today drafting up some goals for your Silhouette or Cricut business. On Wednesday, I have some worksheets to help you achieve your goals.

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25 Goal Ideas for Craft Businesses - Silhouette Cameo and Portrait or Cricut Explore or Maker - by


Tuesday 21st of June 2022

This was really helpful and can't hold to implement these. Thank you so much

Christine, Cutting for Business

Friday 24th of June 2022

Great! Happy to help!

Carol McClure

Monday 13th of January 2020

This is a great list of goals. If there is a printable version, I can not find it. I am a pencil/paper kind of girl and sure would like to have a printed reminder. Thanks a bunch!

Christine, Cutting for Business

Wednesday 15th of January 2020

Sorry, there is no printable for this post.

Elizabeth Casteel

Tuesday 1st of January 2019

I loved this post. Thank you.


Tuesday 8th of January 2019

My pleasure!