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7 Christmas in July Sale Ideas for Craft Businesses

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In 1940, a movie called Christmas in July was released. The retail world embraced the idea of celebrating and hosting Christmas sales during the summer – because this was a slow time for many.

If you need a good pick me up in your Silhouette or Cricut craft business, consider holding a Christmas in July sale. Today, I’m giving you some information so you can start planning.

When Should I Hold My Christmas in July Sale?

You can hold a Christmas in July Sale anytime in the month of July. You’ll notice that most retailers host their sales after the July 4th holiday.

Do I Have to Have Christmas Products on Sale or Available?

No, you can host a sale on any products you would like.

7 Ideas for Christmas in July Sales

  • Offer a substantial discount in your store or offer substantial discounts on certain items in your store.
  • Advertise a free product with a minimum purchase of $XX. Examples of inexpensive products include decals (personalized or generic), keychains, earrings, headbands, cupcake toppers, or greeting cards.
  • Give a gift certificate or coupon code with a minimum purchase. This is a great way to encourage shoppers to return at a later time – like the actual Christmas holiday. For example, spend $100 and get a $15 gift certificate good in the months of November or December. I love tactic because it encourages customers to return at a later time.
  • Similarly, offer a bounce back coupon in the order to return again at a later time. You can read more about bounce back offers in this post.
  • Consider extending free shipping to customers. With Amazon’s Prime membership leading the marketplace, many customers now balk at having to pay shipping costs.
  • Host a giveaway for your sale. The easiest way to accomplish this is everyone who buys from you on a certain day will be automatically entered into your giveaway.
  • If you’ve already got your holiday products designed and ready to sell, you can offer an early preview sale for everything Christmas related.
7 Christmas in July Sale Ideas for Silhouette and Cricut Crafters (Portrait, Cameo, Curio, Mint and Explore, Maker, Joy) - by


Wednesday 7th of July 2021

Love the article it was helpful. I plan to host at the end of the month in July.

Christine, Cutting for Business

Friday 9th of July 2021

Good luck with your sale!

Christine Bourque

Monday 8th of July 2019

I was thinking about this today. Thanks for extra ideas. Now looking for clip art. ????

Christine, Cutting for Business

Friday 12th of July 2019


Brandi Mahon

Friday 14th of June 2019

These are great ideas. I'm gearing up for Christmas in July now. I have a card making blog so Christmas are big this time of the year as people start preparing for all of the Christmas cards they plan to make... Thanks for sharing.

Christine, Cutting for Business

Tuesday 2nd of July 2019

Hope they helped!

Sherrie Rawlings

Thursday 30th of May 2019

I will be having a Christmas in July sale, but since I sell heat transfer and adhesive vinyl, I'm thinking I need to start mine earlier so those hosting sales of their craft products can take advantage... It's really hard to plan all this ahead. Thank you Christine for all your help! You have no idea how much you've helped me! Broken Leg Vinyl is still in business because I read all your blogs and re-read them... Sherrie

Christine, Cutting for Business

Wednesday 3rd of July 2019

It is really hard to plan everything so far in advance. However, after this year - write down everything about the sale so that next year you can just make tweaks to it.


Monday 26th of June 2017

Running mine for 3 days at the end of the month.


Tuesday 27th of June 2017