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We are heading back into trademarks today with Keep Calm sayings. You know the ones I’m talking about – Keep Calm and Carry On, Keep Calm and Use Glitter, Keep Calm and (insert anything here).
Where did Keep Calm sayings come from?
I’m giving you a quick history lesson today with the history of the Keep Calm sayings, which originated in the late 1930’s. The sayings began in Britain during WWII as moral boosters for soldiers and were commissioned by Britain’s Ministry of Information. The Keep Calm sayings were printed on bold color posters with simple texts and hung in windows, on bulletin boards, and lamp posts. When the war ended, most of the posters were destroyed. (This would make great Jeopardy trivia… Alex, What is Britain!)
Can you use Keep Calm sayings in your Silhouette or Cricut products for sale?
I have good news and bad news. In our modern day world, there are some Keep Calm sayings that have been trademarked, but there are many that are not! After you decide which one you want to use, head over to the TESS database and check to make sure it is not trademarked. If you need help reading the TESS database results, head to this post. You’ll find that the majority of the Keep Calm sayings are not trademarked – and perfect for use in your small business!
I talk a lot about trademarks and copyrights on Cutting for Business. From Disney to Starbucks and everything in between, you can find links to other posts here. Until tomorrow, Keep Calm and Sell On!