Marketing

Crafty friends, fall is coming. If you’ve got a craft business – it is time to switch from Summer and all things Back to School and head into Fall. Good news though: Fall is usually a high time for consumer spending. Shoppers spend quite a bit on Halloween and Thanksgiving as they head into the …

Looking for a new-to-you way to market your craft business? Let me introduce you to negative marketing. It commonly used by big box stores, and once I explain it to you – you’ll start seeing it everywhere. Negative marketing sounds bad, but it isn’t. Let’s take a look. What is Negative Marketing? Marketing that taps …

The Spring season is almost here. Spring is a great time for new products, new customers, or a Spring sale. And, that means plenty of opportunities for Silhouette and Cricut craft businesses to make money. Let’s look at a some Spring marketing ideas for your craft business. Spring Marketing Ideas for Craft Businesses Use these …

Summer is here! Today, let’s tackle marketing themes and ideas for Summer in your craft business. Let’s look at marketing your craft business in the months of June, July, and August. Summer Marketing Themes Use these marketing themes throughout the Summer months in your products, social media posts, and promotions. Summer Themed Copywriting Copywriting is …

Ever heard the saying that the cheapest customer to get is a repeat customer? It’s an old saying – and it is entirely true. Today, we are looking at bounce back offers, an easy way to get a repeat customer in your Silhouette or Cricut small business. And one that is used a lot in …

Remember that post from a few weeks ago about a creative way to promote your business while wishing your friends a happy birthday on Facebook? (If you missed it – read it here.) Today’s post is similar because I’m sharing another sort of sneaky way to get free advertising by donating wall decor. I have to …