Crafty friends, Fall is coming. If you’ve got a craft business – it is time to switch from Summer and head into Fall. Good news though: Fall is usually a high time for consumer spending. Shoppers spend quite a bit on Halloween and Thanksgiving as they head into the ultimate spending period: Christmas. Today, let’s take a look at the themes you can market around for the coming months.
Marketing Themes for Fall
Use these marketing themes throughout the Fall months in your products, social media posts, and promotions.
- Fall Icons – Design with leaves, pumpkins, hay, gourds, apple, pies, and more all sell well.
- Cooler Weather – As the temperature drops, keep the thoughts of warmth in your marketing. Use words like cozy, warm, or toasty in your text and captions. This works especially well if you are advertising throws, pillows, hoodies, and other gear for cooler months.
- Youth Sports – The start of school means the start of football, hockey, golf, soccer, and more. Sell non-trademark infringing spirit wear to local teams. Better yet? Get yourself a contract with one of the sports teams to handle their gear.
- Cooler colors – Use browns, deep reds, dark yellows, and burnt oranges in your product designs and marketing colors. Consider making fall banners with deep, rich colors to spruce up your shop.
- Time Change – Use the time change (1 hour backwards) to host a sale. Text like, “You might lose an hour today, but you’ll gain XYZ at (name of business)” will work well.
- Halloween – Think all things spooky and scary. Halloween is always a large spending time for consumers. For Halloween, purples, greens, blacks, and oranges work well in both products and marketing.
- Thanksgiving – Consumers express gratitude around this time. Share things you are grateful for in your social media. Continue the grateful theme in your product lines.
- Christmas – Of course, you can’t forget that Christmas is coming. Begin listing Christmas products during Fall time for the early bird shoppers looking to get a jumpstart on the holidays. Wording like, “Only XX shopping days left before Christmas” is a great call to action to use.
Holidays and Events for Fall 2019
In addition to the well known holidays like Halloween and Thanksgiving, seek out lessor known days that relate to your business. Days noted with an * were found on daysoftheyear.com. You can visit their site to learn more about the day and find hashtags to use for a boost on social media.
- September 5th: NFL Official Kickoff
- September 11th: Make Your Bed Day*
- September 12th: Video Games Day*
- September 16th: Guacamole Day*
- September 17th: International Country Music Day*
- September 19th: Talk Like a Pirate Day*
- September 27th: Hug a Vegetarian Day*
- October 1st: International Coffee Day*
- October 18th: Chocolate Cupcake Day*
- October 21st: Apple Day*
- October 27th: Black Cat Dat*
- October 31st: Halloween
- November 3rd: Time Change Day
- November 7th: Men Make Dinner Day*
- November 10th: Tongue Twister Day*
- November 13th: World Kindness Day*
- November 26th: Cake Day*
- November 28th: Thanksgiving
- November 29th: Black Friday
Now, I chose the days that I think will be most beneficial to at home craft businesses. Remember, you don’t want to use all these days. Instead, choose a handful of them that work well with your products and business. Since people will already be posting and talking about the days online, it’s an easy way to boost your small business.
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