How to Price Your Handmade Silhouette or Cricut Items for Sale

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Before you start a business with your Silhouette or Cricut, you must know how to price your handmade items. There is nothing worse than designing an item, cutting it, packaging it, selling it, and then realizing you made no profit – or worse – you lost money selling an item! There are a lot of articles online to price your handmade items, so this post is going to connect you with those resources.

Generally, a handmade item is priced using a formula similar to this:

Cost of Supplies + Labor + 10-15% Overhead = Total Costs
Total Costs x 2 = Wholesale Price
Wholesale Price x 2 = Retail Price

There are a number of online craft calculators available online, as well as phone apps: Crafting Profit Calculator, Craft Pricing Calculator app, and Craft and Jewelry Pricing Calculator. Need help figuring out how much to pay yourself? Head to this post.

Don’t forget: When figuring out your overhead costs, you’ll need to take into account everything you used to create your item. From the software costs, machine costs, actual supplies used, packaging (box or envelope, packing supplies, tape, the label paper you used), the cost of the scale you used, the amount of electricity used, the space in your home or studio, even a portion of your advertising costs or store fees.

Remember, pricing your crafts using a formula produces a good price estimate for your item. Feel free to add a few dollars to cover hard to quantify costs or forgotten costs. You could also subtract a few dollars to stay competitive.

Have you decided on a name for your small business yet? If not, head to this post for some tips.

How to Price Your Silhouette Cameo or Cricut Crafts for Sale - by

27 thoughts on “How to Price Your Handmade Silhouette or Cricut Items for Sale”

  1. Just getting started…I pulled up the craft calculators and I never really thought of hourly rate. Is there a way to figure that out? I just always assumed that it was all factored in the price.

  2. Hi
    Thanks for the helpful information about costing products. I was wondering if you have any advice about how to cost design time into the picture. I create my own pictures and designs – for example making an intricate paper lace pattern for wedding invitations – designing the lace pattern may take a whole day, but once its done – it may be used many times over in lots of different products. Or I create watercolour designs that I then include in future products – how do I include this? If I add this time into the single product – its not affordable/competitive, but it takes a lot of time.

    1. If it were me, I’d set a selling goal for each design. It doesn’t matter if it’s 20 or 1,000 – whatever works for you. Then, I’d divide your labor costs across that number of products. Once you sell that many, you’ve covered your labor. Anything on top is pure profit. Hope that helps!

  3. Hi Christine! Thanks so much for all the advice. The one thing I can never figure out is the overhead cost. I understand the basic materials but when you are supposed to add cost of the Silhouette Cameo, electricity and using the scale to weigh it….how do you know how many times you’ll use the Cameo or scale to divide it out? Thanks again!!

  4. Claudia I Alcazar

    Hi Christine,
    How can we know about our silhouette machine depreciation cost, to add to our product?.

    Thanks, Claudia

  5. How do I know what materials cost would be? If I buy a sheet of vinyl for $3-4 buy I only use a portion of it, how do I figure that.

    1. You can account for this two different ways: 1) Charge the supply cost for the entire sheet of vinyl and put the rest in your scrap bin, or 2) Divide the cost of the sheet into portions and account only for what you use.

  6. Thank so much for this! I had not factored in overhead (nor would I have thought to include all those pieces). This helps me arrive more scientifically at a price rather than a SWAG!

  7. I’ve just started and am still testing my Cricut to see which materials I can market. How do I cost the machine’s cutting, for example, I’ve been asked to cost on cutting a stencil from a full sheet. How do I cost that because I’m actually just cutting out of the acetate. My husband sells industrial CNC machines and he says it tells you exactly how much its cut. Is there a way for me to find out that information on my machine?

    1. You can also estimate cost based on the size of the cut and what ever is left on the sheet that is still usable product. Example you use 1/4 of the sheet and you have 3/4s left over that can be used; the entire sheet is worth $1 so you add .25 to your product cost. If the cut goes beyond 1/4 but not 1/2 than add .50 to the product cost to account for the loss.

  8. I have been using my Cricut for my small business for several years now. While I do make a profit, I have found that pricing my items with this formula they would be priced much higher than what will sell. I am working on making something other than party decorations that will have a higher profit margin.

  9. Hi Christine – i am into print business. I needed to know if i can cut 500 cardstock (letter size) in a day for wedding invitation using silhouette curio? I need to cut around the borders.

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