I normally don’t highlight specific trademark approvals in posts, because there are just too many to keep up with! However, since so many Silhouette and Cricut sellers make money personalizing Santa Sacks around Christmas I’m taking a second to address the ‘Santa Sack’ trademark.
What’s Going On?
In May, the trademark for ‘Santa Sack’ was approved by the United States Patent and Trademark Office. This means during the upcoming holiday season you cannot legally call a bag a ‘Santa Sack’ and sell it without first obtaining permission in writing from the trademark owner. Usually, a trademark owner will not grant permission without a licensing or royalty fee.
Of course, you can still use the words ‘Santa Sack’ on things like a wooden sign or a tee shirt, because the trademark registration only covers bags (specifically: Laundry bags; Laundry wash bags; Canvas bags for laundry; Cloth bags for laundry; Cloth bags for storage; Portable toy storage bag).
Alternate Wording Suggestions
The approval of this trademark doesn’t mean you can’t sell Santa Sacks, it just means that you cannot call them Santa Sacks. Here’s a few alternates:
- Santa bags
- Santa totes
- Santa packs
*All three terms were checked against the TESS database and are not trademarked as of 9/30/17.
Here’s a copy of the trademark registration for Santa Sack:
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