Can You Legally Make & Sell Peeps Related Products?

With Easter right around the corner, I thought it was a good time to talk about Peeps. You know, those marshmallow candies that come in pastel colors and bunny and chick shapes? If you’ve been around Cutting for Business for a while, you can probably guess how this post is going to go. But, let’s take a look at crafting handmade Peeps products.

Can You Legally Make & Sell Peeps Related Products?

No, you can’t. Peeps is a registered trademark of Just Born, Inc., the company that created and manufactures Marshmallow Peeps. They have multiple trademark registrations that cover not only the name Peeps, but the design of the candy, stuffed plushes, tee shirts, cards, and more.

This means that you cannot use the word ‘Peeps’ in your titles, descriptions, tags, product designs, or anything else without permission from Just Born, Inc. Additionally, creating products that don’t name Peeps, but look like them would be a violation.

Just Born, Inc. is active in pursuing trademark infringers. In the past, they sued everyone from small businesses to large greeting card companies.

Be trademark violation free this Easter season and say NO to Peeps related products.

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