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Should you be a jack-of-all-trades (perhaps, a jane-of-all-trades!) or a specialist in one? I love crafting, and I’m sure that you do too, but as sellers we don’t need to sell every type of product we’ve ever created.
A niche is a product specialty that you develop over time, and many sellers become well known because of their niche. For a concrete example, I like to compare niches to doctors. If you are pregnant, you’ll likely see a professional who has obtained extra education in maternal health and deliveries, and does them often – an obstetrician. In contrast, you wouldn’t visit a foot doctor to care for you and your unborn child. Following the same logic: if I am a customer looking for a high quality custom made wooden sign, I will seek out a shop that specializes in making them, rather than someone who has all the tools but hasn’t done it before. Similarly, I wouldn’t order a wooden sign from a planner sticker maker.
To help define your product niche within your crafting business, ask yourself these questions:
- What do I enjoy making with my Silhouette or Cricut?
- What is profitable in both time and supplies to make and sell?
- What can I create in the long run that I will not get bored with over time?
- What product/technique do I want to learn the most about?
Some possible niche ideas with your Silhouette or Cricut:
- Stationary or cards
- Heat transfer vinyl (shirts, shorts, pants, bodysuits)
- Glass etching
- Painted signs
- A specific theme throughout your product lines – example: Weddings, Vintage inspired, Kid’s products
Am I saying you can only create one product and one product type only? No, but I do recommend you start selling one product type. Once you master that, slowly add more products.
The idea behind finding your niche is to find something that you not only enjoy making, but that is profitable for you to make. By repeatedly making similar items over time, you will become an “expert” – because practice makes perfect! By mastering your techniques, you are likely to branch into new ones or seek extra education to learn new techniques to use.
Today, I challenge Cutting for Business readers to stop worrying about what your neighbor is selling and create a line of products that YOU can master. Think about your prospective niche and read on to 10 Benefits to Having a Niche in Your Craft Business.
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Since 2015, Christine Schinagl has been helping crafters start and run craft businesses through her blog, Cutting for Business. As a Silhouette and Cricut crafter herself, she has a unique take on what works and what doesn’t work in the craft business world. She also teaches a course on creating digital SVG designs, available at How to Design SVGs.