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How to Easily Add Sparkle to Your Product Videos

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I’ve told you before: Videos are the “thing” on social media right now. Today, I’m sharing a quick (and fun!) way to add a sparkle effect to your videos. But first, Let’s look at the posts related to videos on Cutting for Business:

Now, bring on the sparkle! Don’t you hate it when you photograph a specialty material and it looks dull in the photo but shines in real life? There’s an app for Apple devices called Kirakira+ that allows you to take video and it automatically adds a sparkle to anything reflective. (For the Android users, I couldn’t find anything that works similarly. I’m sorry. Although there are a few apps that look similar in your store.)

Tutorial to Use Kirakira+

It’s really simple: After downloading it in the Apple App Store, open it and choose the “kirakira” effect. Once open, you’ll simply record a video within the app.  Here’s what the app interface looks like, along with a few notes:

How to Easily Add Sparkle to Your Product Videos - Great for Silhouette Cameo or Cricut Explore Small Business Owners - by

After recording your video, it will be saved to your camera roll and you can use it.

Here’s my sample video:

A few tips for using Kirakira+

  • Use this sparingly! Everyone loves a little sparkle, but too much of a good thing is bad!
  • Try this app with glitter materials, holographic materials, and reflective materials.
  • The sparkle placement is automatic, however, you can manipulate it somewhat using the “Sparklemeter”. Also, for more sparkle, use a bright light and move the product or camera a lot. For less sparkle, use a darker room and keep the camera still (or move it only slightly).
  • Unfortunately, you have to record your video using the app. At this time, it does not support importing existing videos.
  • There’s other settings in the Kirakira+ App, go explore!

Wondering about the video? I shot the video in my Shotbox (read more here), the mason jar tumbler is this one (straw included) from Save A Cup, and the adhesive glitter vinyl is from this pack. The font I used can be picked up here.

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How to Easily Add Sparkle to Your Product Videos for Social Media - Great for Silhouette or Cricut Small Business Owners - by


Friday 13th of October 2017

I love this app! Thank you for your tech insights. This info is golden and I plan to "shine" on my next featured video.


Saturday 14th of October 2017

Awesome! Glad to hear!


Friday 29th of September 2017

Christine, thank you so much for this informative post!

I'd like to utilize videos created with this app on my website - is this possible, or can the videos only be used in Instagram only?!

My business is primarily made up of custom fashion for women that is embellished with crystals, rhinestone, glitter, and foil finishes... This would be a game-changer for me and likely boost my website conversions if I can add the KiraKira created videos to my website!!!

PLEASE, please, tell me if this is possible to do?!

Thank you ever so much for sharing, and advance thanks for your time and consideration in answering my query!

All the best! Judith


Monday 2nd of October 2017

Hello! Yes, you can use the videos wherever you would like.

Linda Green

Wednesday 16th of August 2017

Love it. Thank you!


Sunday 20th of August 2017

My pleasure!