How to Easily Add Sparkle to Your Product Videos

I’ve told you before: Videos are the “thing” on social media right now. Today, I’m sharing a quick (and fun!) way to add a sparkly effect to your videos. But first, Let’s look at the posts related to videos on Cutting for Business:

• 5 Tips for Better Live Videos
• Easy Video Mockups in Your Craft Business
• Tutorial: How to Create Animated Social Media Graphics
• Tutorial: How to Create a Video Thank You in Your Craft Business
• Advertising with Stop Motion Videos in Your Silhouette or Cricut Business
• How to Create Slideshows for Advertising Your Craft Business
• How to Use Flipagram in Your Silhouette or Cricut Business

Now, bring on the sparkle! Don’t you hate it when you photograph a specialty material and it looks dull in the photo but shines in real life? There’s an app for Apple devices called Kirakira+ that allows you to take video and it automatically adds a sparkle to anything reflective. (For the Android users, I couldn’t find anything that works similarly. I’m sorry)

Tutorial to Use Kirakira+

It’s really simple: After downloading it in the Apple App Store, open it and choose the “kirakira” effect. Once open, you’ll simply record a video within the app.  Here’s what the app interface looks like, along with a few notes:

After recording your video, it will be saved to your camera roll and you can use it.

Here’s my sample video:

A few tips for using Kirakira+

• Use this sparingly! Everyone loves a little sparkle, but too much of a good thing is bad!
• Try this app with glitter materials, holographic materials, and reflective materials.
• The sparkle placement is automatic, however, you can manipulate it somewhat using the “Sparklemeter”. Also, for more sparkle, use a bright light and move the product or camera a lot. For less sparkle, use a darker room and keep the camera still (or move it only slightly).
• Unfortunately, you have to record your video using the app. At this time, it does not support importing existing videos.
• There’s other settings in the Kirakira+ App, go explore!

Wondering about the video? I shot the video in my Shotbox (read more here), the mason jar tumbler is this one (straw included) from Save A Cup, and the adhesive glitter vinyl is from this pack. The font I used can be picked up here.

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