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Is the GoImagine Marketplace an Alternative to Etsy? Is it Worth Selling Crafts On?

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Have you heard of Goimagine? Maybe you’ve see their ads on social media? If you are interested in more information about the new handmade marketplace, read on.

What is Goimagine?

Goimagine is an online marketplace for crafters in the USA to sell their handmade goods. They advertise themselves as a philanthropic endeavor – donating their profits to children’s charity. To be clear, the marketplace donates their profits to charity. Individual sellers are free to keep the profits from their own shops.

What is Goimagine? Information about the new marketplace for crafters and makers who want to sell online - by

How Does Goimagine Define ‘Handmade’?

Products sold on Goimagine must meet the following criteria:

  • Designed and produced by the seller, family, or their employees.
  • Not be mass produced.
  • Can use hand tools and light machinery in your home or studio.
  • Sellers are encouraged to do their own printing, but it is not required. Sellers should be involved in the process and ship the item. (This rules out print on demand services.)
  • Embellishing of products is permitted (example: vinyl on a shirt or a cup).
  • Be family friendly, although some swear words are permitted. Sellers should aim to keep it PG-13.
  • Not be in violation of their trademark/copyright infringement list.

Read the full handmade policy on Goimagine.

How Does Goimagine Compare with Etsy?

Goimagine is a newer marketplace that launched in August 2020. In contrast, Etsy was launched in 2005. At this time (August, 2021), Goimagine can’t fairly be compared to Etsy. To compare them would be like comparing a one year old’s abilities to that of a 16 year old.

I will say that Goimagine seems to be picking up on some of the things that Etsy falls short on:

  • Handmade Policy. Etsy seems to have gotten away from handmade items in the recent years. Goimagine has stricter policies on what qualifies for handmade.
  • Infringement Policies. You don’t have to search long to find a trademark violation on Etsy, and it seems they don’t care unless the trademark owner reports it to them. It looks like Goimagine is going to take a more proactive effort related to trademark and copyright infringements by laying out what is not permitted in the marketplace.
  • A Juried System. On Etsy, anyone can set up a shop in minutes – which is one reason there are numerous scam sellers on Etsy. Goimagine’s juried process seems to be interested in the quality of the sellers over the quantity of sellers.
Information about Goimagine versus Etsy - for crafters and makers who want to sell online - including Silhouette and Cricut owners - by

How Much Does it Cost to Sell on Goimagine?

Rather than a listing fee and a transaction fee, Goimagine charges based on the number of items in your shop.

Plans include:

  • Starter: $2.50 a month up to 25 products, 5% transaction fee.
  • Growth: $5.00 a month up to 100 products, 4.5% transaction fee.
  • Professional: $7.50 a month up to 250 products + a Mosaic site (which is a Goimagine sponsored standalone shop).
  • All Star: $10 a month up to 1000 products, 3.5% transaction fee + a Mosaic Site.
Subscription plans for selling on Goimagine - a craft and maker marketplace - by

What Do I Think of Goimagine?

It’s my blog, so I’ll put my ‘two cents’ in about Goimagine. First, I wasn’t paid to write this post – in fact, Goimagine has never contacted me. Instead, I see their sponsored advertising on my Facebook feed often. I chose to research the marketplace and share my findings and opinions.

Things I Like About Goimagine

  • Charity Aspect. I like that the aspect of charity wrapped up in their mission. It’ll be nice down the road to see additional charities added to their mission, and (hopefully!) transparent numbers of how much was donated. You can see a breakdown of their plan to donate their Caring Economy page. I do hope they branch out from solely focusing on children’s charities and partner with a wide range of charities.
  • Product Pages. I love the clear, uncluttered layout of the product page. Instead of trying to send traffic to other listings, the seller’s product stands out – as it should be.
  • Seller Involvement. I like that they’ve formed a Street Team (which is essentially a group of sellers with something in common) to promote Goimagine. I also like that sellers on Goimagine can help promote the brand which adds to the feel of community.
  • Home Page. I love the home page! Right now, it’s full of Back to School related goods from around the marketplace. It looks like these items were hand chosen and are presently nicely.
  • Shop Critiques. There are 3rd party shop critiques available in Goimagine’s Facebook Group for the purpose of teaching. This tells me that they are invested in their sellers doing well on their marketplace. Find out more about the shop critiques.

Things I Think Goimagine Could Improve On

  • Higher Traffic is Needed. One year in, I think their traffic could be substantially higher. In a post on one of Goimagine’s Facebook Ads, Goimagine stated they are currently receiving about 23,000 unique visitors a month and around 80,000 page views a month (posted in August, 2021). To break this down, this is less than 1000 visitors per day and 2,500 page views a day. This is not enough traffic to sustain a marketplace, especially when sellers will account for some of those visits and views.
  • Clarity on Copyrights and Trademarks. On GoImagine’s Intellectual Property page, they seem to have confused the terms ‘copyright’ and ‘trademark’ and are using them interchangeably/incorrectly. The wording and clarity could use improvement. Also, there are a number of infringing products on the site, despite its small size.
  • Mosaic. Not surprisingly, I’m not a fan of Goimagine’s Mosaic. It is a product similar to Etsy’s Pattern. Read my thoughts about Etsy’s Pattern websites. In general, many of the points I share about Etsy’s Pattern come to mind when thinking about Goimagine’s Mosaic.
Information about selling crafts on Goimagine - a marketplace similar to Etsy for crafters and makers - by

Would I Recommend Selling on Goimagine?

If you want to get on in on the ground level of a marketplace, give Goimagine a try. I don’t think it would be a waste of time to have a shop over there and work on that shop for a hour or so a week. Of course, this would be in addition to having your own website and/or an Etsy/Shopify Shop. Or, if you are an occasional seller looking for a good way to organize your listings for friends and family – look into Goimagine.

If you are looking for a replacement for your Etsy Shop – Goimagine isn’t it, at least right now. It is worth keeping an eye on it though, especially if you value a community over competition and giving back mindset.

How to Connect with Goimagine

Now, I want to hear your thoughts on Goimagine. Are you setting up a shop there? Waiting for a bit? Or, not even considering it?


Sunday 17th of April 2022

Is it more like shopify or etsy in regards to sending traffic to your shop? Etsy is great if you dislike marketing but has become almost hostile to sellers which makes this site so attractive.


Monday 7th of March 2022

I just stumbled across GoImagine the other day. Thanks for your unbiased review. I am impressed with GoImagine. I have been searching for an alternative to Esty for quite a while, as I have had far too many issues with Etsy: their poor attitude, allowing mass producers to call their items 'handmade' and sell them on the site (at prices that makers of truly handmade items cannot match), use of far too many robo-responses that do not address the issue(s) brought up, & siding with the buyers more than the sellers (even when it is proven the buyer was wrong).

I applied to GoImagine and have been accepted. In the process of setting up my shop. I look forward to this shop and having good success on it. To be successful, the shop owner has to be active in promoting his / her shop & the site marketplace as well. That is the way for both to be successful & grow. One cannot depend solely on the marketplace to promote their shop, if they want to grow & prosper.

Terrie S Kaufman

Saturday 9th of October 2021

Hi: I create the old artistry of copper embossing, something you will not find anywhere unless it is a punched production piece. I did not sell one item on Etsy because nobody could find me and if they did Etsy advertised other crafts while someone landed on my page. I finally kicked them to the curb last month and have created a new shop on Goimagine. They are easy to work with and helpful and yes, I know they are new but as someone who also has an Amazon shop I am lost and nobody there helps. So for now its time to try something new with a different approach to what the others are doing.


Friday 1st of October 2021

Thank you so much for your honest (pro AND con) for GoImagine. I’d never heard about it and I’ve been on the edge about taking that next step. I don’t have a website or actual “business” setup and I’m still feeling my way around for the best way to proceed. Do you have to have a business license to join? This has been my hobby not a job.

Christine, Cutting for Business

Monday 11th of October 2021

Hi Lisa! A business license is not required to join GoImagine.

Janet Rogan

Tuesday 21st of September 2021

Thank you for sharing. I will be applying to sell on goimagine. I had never heard of them before. After 3 years of making and selling my handmade items to coworkers, by word of mouth and at pop up events, I am finally having my website built with launch at the end of Oct. Goimagine seems to be right up my alley and hopefully we can grow together. So thank you again for all of the priceless 411 I am finding here.

Christine, Cutting for Business

Wednesday 22nd of September 2021

Best of luck on Goimagine!