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Today’s blog post comes from a question I’ve keep getting in my email box from Silhouette Cameo and Cricut Explore small business owners with Facebook Pages: “Why does my Facebook page have likes and follows?”
If you head to your Facebook business page and scroll down a bit, you’ll see a count for both likes and follows: 
So, what’s the difference?
- The like counter is the number of people that have liked your Facebook business page.
- When a new customer likes your page, the default setting is that they also follow your page.
- When someone follows your page, it means that your Facebook page posts will appear on their personal Facebook feed.
- Followers have the option to “Unfollow” your page, but still like your page. (This is similar to personal Facebook accounts. You can “Unfollow” someone you are friends with and no longer see their posts in your feed – but still stay friends with them.)
Now what? It’s time to play detective a bit. If your numbers are drastically different (way more likes than followers) – you might rethink your Facebook strategy. This means that people are liking your page, then unfollowing you. Could your page be boring? Is your page offensive? Whatever the cause, you can likely figure it out and fix it.
Remember, there are no (and I mean – NONE!) stupid questions. Feel free to shoot me an email or message if you have a question, likely someone else has the same question.
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Since 2015, Christine Schinagl has been helping crafters start and run craft businesses through her blog, Cutting for Business. As a Silhouette and Cricut crafter herself, she has a unique take on what works and what doesn’t work in the craft business world. She also enjoys teaching other crafters how to create digital SVG designs, available through the Design with Me series.