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Ready to start selling crafts on Facebook? This page will show you how to set up a Facebook Shop.
Tutorial: How to Set Up a Facebook Shop
- Visit the Create Your Shop page on Facebook. Read the information and click the ‘Next’ button near the bottom of the page.
2. Choose your Facebook Page. If you have multiple pages, you may see several pages listed. If you do not have a Facebook Page, choose ‘Create a new Page’. Click the ‘Next’ button.
3. Choose your business account. If you do not have one, choose ‘Create a new Business Account’. Click the ‘Next’ button.
4. If you’ve previously uploaded products, select your catalog. If not, select ‘Create new catalog’ and give it a name. Then, click the ‘Next’ button.
5. Set your shipping preferences, return window, and customer service email address. Click the ‘Next’ button.
6. Verify the ‘Your shop overview’ page for accuracy. Correct anything that needs correcting. Read the Seller Agreement, then agree to it. Click the ‘Finish setup’ button.
7. Click the ‘Set up payouts’ button to tell Facebook where to send the money you make. If you do not want to set up payouts now, you can do it within 3 days of receiving your first order.
8. Your shop is under review. You can choose to publish your shop now, or wait until after it has been reviewed. If you choose to publish now, it won’t be shown until after it’s been reviewed. Choose either the ‘Not now’ or ‘Publish shop’ button.
9. Now that you are set up and being reviewed, it is time to add products. Click the ‘Add items’ button.
10. You can choose to add products manually, through a spreadsheet, or automatically off your website. I’ll show you how to manually add them. Select ‘Manual’ then click the ‘Next’ button.
11. Enter the details of your product. You’ll need to add:
- Images: You can add multiple images. All images should be at least 500px by 500px.
- Variants: You can add variants. For example: sizes or colors.
- Description: Write a good description for your product. I have tips for writing good product descriptions.
- Website link: This space allows you to add a link to the product on your website.
- Price: Enter your price.
Click the ‘Upload items’ button when you are finished.
12. Facebook Commerce Manager gives you a nice overview of your shop. The ‘Action needed’ section provides a to do list of things for you to do.
A Few Other Things
Before you head to create your own Facebook Shop, here are a few odds and ends:
- From the ‘Overview’ screen, under ‘Sales Channels’ you can put your shop on Instagram and Facebook Marketplace.
- Under ‘Promotions’, the marketing list gives you an option to allow customers to subscribe to your list. You can download subscribers from this section as well.
- Under ‘Education’, you can get help and reach out to the Support team for account related issues.
When you have a few minutes, I recommend clicking around and exploring.
Since 2015, Christine Schinagl has been helping crafters start and run craft businesses through her blog, Cutting for Business. As a Silhouette and Cricut crafter herself, she has a unique take on what works and what doesn’t work in the craft business world. She also enjoys teaching other crafters how to create digital SVG designs, available through the Design with Me series.
Gabi
Wednesday 24th of May 2017
This is a great resource, thank you!! I've been wanting to open an Etsy shop but have been stuck on fees. Is there any way I can take payments with other methods, in addition to PayPal? For example Venmo or Chase QuickPay
Christine
Thursday 25th of May 2017
No, not at this time.
April Valenine
Thursday 30th of March 2017
Well, it apparently isn't available in Baltimore, Maryland. When I clicked on "facebook.com/yourfacebookpagename/shop" I got an error 404 message. The page I have set up for my business to go along with my Etsy shop does nothing and even paying to "boost" posts is ineffective. I just don't understand how people manage to sell through FB.
April
Christine
Thursday 30th of March 2017
April, It's available in the USA. You'd need to substitute facebook.com/yourfacebookpagename/shop for the name of your page. For example, facebook.com/cuttingforbusiness/shop.
Tanya
Wednesday 29th of March 2017
On mine, I had to go to the page at business.facebook.com/pagename then Publishing Tools, Edit Page, and then add a Shop tab. The other method just gave an error.
Christine
Thursday 30th of March 2017
Thanks for sharing!
Mary-Lynne
Wednesday 29th of March 2017
If this is available in my area, can I add the shop feature to my existing Facebook business page? If I add it, is there an option that allows me to cancel/close the shop feature? Thanks!
Christine
Wednesday 29th of March 2017
Yes, you would add the shop to your existing page and you can close the shop if you no longer wish to have it.
Kim
Wednesday 29th of March 2017
I already have a Facebook page for my business but it doesn't have the shop feature added on. Is there a way I can add this without making a new page and loosing all of my followers?
Christine
Wednesday 29th of March 2017
Where are you located? Facebook shops are available in many areas. The availability is based on your location. Opening a new page likely won't add the availability.