Tutorial: How to Set Up Your Facebook Shop

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We had some fun yesterday with a stained glass vinyl tutorial, but now it is time to head back to business. I know lots of Silhouette Cameo and Cricut Explore small business owners sell through Facebook. Many collect orders via comments or messages. Did you know that you can start a shop right on your Facebook page? Today and tomorrow, we are looking at how to set this up. Before you get started, you’ll need a Facebook business page.

Notes: Previously, you could start a shop on Facebook through Shopify or other third party services. Facebook now supports a fully functioning shop without third party programs. Facebook shops are not available in all areas as the feature is still be rolled out.

How to Set Up Your Facebook Shop

  1. Log in to Facebook and go to facebook.com/yourfacebookpagename/shop. The first time you visit, you’ll see a popup to agree to the Facebook terms. First read, then agree to the terms and click “Continue”. How to set up your Facebook shop - Great for Silhouette Cameo or Cricut Explore small business owners - by cuttingforbusiness.com
  2. Next, you’ll choose how your want customers to checkout. For this tutorial, we will set up checkout through Facebook. How to set up your Facebook shop - Great for Silhouette Cameo or Cricut Explore small business owners - by cuttingforbusiness.com
  3. Next, you’ll fill in basic details like your email address, payment preferences, and business address. Most users will choose to set up Paypal payments, but if you use Stripe, you can set up that option as well. Fill in all the blanks and click “Submit”.How to set up your Facebook shop - Great for Silhouette Cameo or Cricut Explore small business owners - by cuttingforbusiness.com
  4. Once you submit the above form, Facebook directs you to your new shop. Next, you’ll want to fill in your shop description from the link that says, “Describe what XYZ sells”. How to set up your Facebook shop - Great for Silhouette Cameo or Cricut Explore small business owners - by cuttingforbusiness.com
  5. Now, you’ll add your products. It’s important to note that Facebook’s shop feature will only allow you to list physical products at this time (not digital). To list your first product, click the “Add Products” button. A popup will appear: How to set up your Facebook shop - Great for Silhouette Cameo or Cricut Explore small business owners - by cuttingforbusiness.com
  6. Uploading products is fairly straightforward, however, if you need to add sales tax to your products – it’s hidden on the “Advanced Options” tab at the top. How to set up your Facebook shop - Great for Silhouette Cameo or Cricut Explore small business owners - by cuttingforbusiness.com
  7. After your product is uploaded, Facebook will need to approve it. When I wrote this tutorial, it took a few hours for Facebook to approve my product. You’ll repeat the listing process for each product you want to add.How to set up your Facebook shop - Great for Silhouette Cameo or Cricut Explore small business owners - by cuttingforbusiness.com

You’ve got enough information to setup your shop and list your products now. Now, let’s look how to manage your shop in the next post.

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How to set up your Facebook shop - Great for Silhouette Cameo or Cricut Explore small business owners - by cuttingforbusiness.com

 

30 thoughts on “Tutorial: How to Set Up Your Facebook Shop”

  1. Is there a cost to set up this shop thru FB?
    Also what do you mean that Facebook will only allow you to set up physical products not digital? I’m not sure what that means.
    Do you think this is a better business option than setting up a separate business page and website?
    Thank you so much, Christine.

    1. No, it’s free – I talk about this more tomorrow. A digital product is something you buy and download online; while a physical product is something you get handed to you or mailed to you. I also talk about is this better tomorrow. Be sure to check back!

  2. This is exactly the information I’ve needed to get things going on my Facebook page. I had no idea how to even get started. Thank you so much!

  3. If I want to only sell locally, for instance, I live in the DFW area and don’t want to sell out of the area will I be able to set it up to inform people I will only sell in that area. Thank you so much for all of your helpful information.

  4. Thank you for this post! I have been wanting to start a shop but did not want to have the monthly fees of Shopify or something similar. Very exciting. Can you take your time building your shop and adding products before it goes live to the world?

      1. I just build mine and added a few products, but since my page is not published yet (live) then no one can see them.

  5. Lisa-Jane Johnson

    I can’t wait for this to go live in my area! It will make things so much easier. Thanks so much for the info – I didn’t even know it was a possibility but its such a struggle at the moment.

  6. I already have a Facebook page for my business but it doesn’t have the shop feature added on. Is there a way I can add this without making a new page and loosing all of my followers?

    1. Where are you located? Facebook shops are available in many areas. The availability is based on your location. Opening a new page likely won’t add the availability.

  7. If this is available in my area, can I add the shop feature to my existing Facebook business page? If I add it, is there an option that allows me to cancel/close the shop feature? Thanks!

  8. On mine, I had to go to the page at business.facebook.com/pagename then Publishing Tools, Edit Page, and then add a Shop tab. The other method just gave an error.

  9. Well, it apparently isn’t available in Baltimore, Maryland. When I clicked on “facebook.com/yourfacebookpagename/shop” I got an error 404 message. The page I have set up for my business to go along with my Etsy shop does nothing and even paying to “boost” posts is ineffective. I just don’t understand how people manage to sell through FB.

    April

    1. April, It’s available in the USA. You’d need to substitute facebook.com/yourfacebookpagename/shop for the name of your page. For example, facebook.com/cuttingforbusiness/shop.

  10. This is a great resource, thank you!! I’ve been wanting to open an Etsy shop but have been stuck on fees. Is there any way I can take payments with other methods, in addition to PayPal? For example Venmo or Chase QuickPay

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