• Home
  • Work with CfB
  • Contact
    • Bloglovin
    • Facebook
    • Instagram
    • Pinterest

Cutting for Business

  • New? Start Here!
  • Visit the Shop
    • Ebooks
    • Business Names
    • Craft Business Consultations
    • Order Forms
    • SVG Files
    • Etsy Shop
  • Must Have Products
  • Join the Insider’s Club
  • Etsy Shop
  • Free Cut Files
  • Free Etsy Listings


Affiliate links may be present in the following article. For my full disclosure policy, see this link.
Additionally, as an Amazon Associate I earn from qualifying purchases.

Copywriting Tips for Craft Businesses

Filed Under: Growing Your Business

Words are powerful. We’ve all seen this through famous speeches, literary works, and quotes. Words can also be powerful in our product descriptions and social media marketing. Today, let’s look at copywriting – specifically in our product descriptions.

Not sure what copywriting means? It’s just a fancy term for the words that you use to describe your products to your customers or get your message across in marketing. Good copywriting can go a long way, so let’s look at a few tips:

Tips for Copywriting in Your Craft Business

  • Find a voice and use it. Small and micro businesses (those run by one or two people) are special. Many customers seek out small businesses – so talk like a small business. Use first person language like, “I created this product” or “I chose this design”. You aren’t a large corporation, so don’t try to make yourself sound like one.
  • Tell a story. Since your customer can’t see your item, put it in their virtual hands. You can do this by highlighting the texture, colors, smell, and usefulness of your product.
  • Be to the point. Customers are busy and won’t take the time to read overly wordy descriptions. When customers don’t read descriptions, problems arise. You can help customers read things by being to the point. I also find that using lists or bullet points helps customers get the main points.
  • Steer clear of empty words. Words like “best”, “finest”, “prettiest”, and more. Couldn’t every seller say their product was the “best”? Empty words don’t help your listing, so skip them.
  • Use a diamond pattern of information. When creating your listings, put the most important information at the top. Put supporting information and details in the middle, and repeat your important information at the end.
  • Qualify your information. This means that you tell your customer the why behind your listing. There is an older psychology study that highlights the importance of qualifying information to people and using the word “because”. Take 5 minutes and read it here. The shortened version is that people respond better to phrases when you use the word “because”. Try it out in your descriptions. A few examples: “This framed vinyl quote will look great on your wall because the neutral colors blend with any decor.” Or: “Be sure to buy today because the sale ends tomorrow.”
  • Rhyming works. Think of some large brands or companies. Do they have rhyming jingles? They probably do because rhyming helps your brain remember things. Try it out in your social media.

Have a few free hours today? Why not take a few minutes to look over your product descriptions and see where you can improve them? Need more tips? Here’s 11 questions your product description must answer.

Love this post? Save it to Pinterest:

 

Copywriting Tips for Craft Businesses - Silhouette Portrait or Cameo and Cricut Explore or Maker - by cuttingforbusiness.com

Related Posts

  • 25 Calls to Action to Use in Your Craft Business25 Calls to Action to Use in Your Craft Business
  • 11 Questions Your Handmade Product Description Should Answer11 Questions Your Handmade Product Description Should Answer
  • Free ‘Not Lucky Just Blessed’ St. Patrick’s Day SVG Cut FileFree ‘Not Lucky Just Blessed’ St. Patrick’s Day SVG Cut File
  • One Company’s Unique Use of a Silhouette Cameo – ClearplexOne Company’s Unique Use of a Silhouette Cameo – Clearplex
  • Free Christmas ‘This House Believes in Santa’ SVG Cut FileFree Christmas ‘This House Believes in Santa’ SVG Cut File
  • Food Scale versus Postage Scale for Shipping in Your Craft BusinessFood Scale versus Postage Scale for Shipping in Your Craft Business

Connect with Cutting for Business

  • Bloglovin
  • Facebook
  • Instagram
  • Pinterest

Get Cutting for Business in Your Inbox

Buy Books


Cutting for Business is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com and affiliated sites. See the disclosures page for full disclosure information.


« 7 Tips to Get Your Handmade Products into Local Stores and Boutiques
8 Ways to Make Money in the Craft Community without Selling Handmade Products »

Comments

  1. Julia R. says

    May 22, 2016 at 4:32 pm

    Question. I am starting a personalized mug and shirt business. Where is the line between using a legal quote or an illegal quote. An illegal quote is one that is associated with an actual person. Are there royalities due on that quote? Do I have to pay someone to use that quote?
    Thanks

    Reply
    • Christine says

      May 23, 2016 at 8:53 pm

      Hi Julia! If you’d like to use a quote someone else is credited with, feel free to reach out to that person for permission. Some will allow it, others won’t, others will want a royalty.

      Reply
  2. Tamra Smith says

    April 29, 2019 at 12:51 pm

    I have a design i created for my business name, do i need to copyright it or trademark?

    Reply
    • Christine, Cutting for Business says

      May 18, 2019 at 8:25 am

      Usually, designs aren’t trademarked. If you created it, you already own the copyright on it. See this post: https://cuttingforbusiness.com/copyright-laws-crafters/

      Reply

Comments on Cutting for Business are moderated before posting. This ensures that this blog does not get overrun by spam or inappropriate comments. Please allow up to 7 days before you'll see your comment. Thanks, Christine

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Make Money

Love to craft and ready to make some money? You're in the right place! Whether you own a Silhouette Cameo, a Cricut Maker, a Silhouette Curio, a Cricut Joy, or even a Glowforge, get tips and tricks to make an income with your machine.



Ready to Buy Craft Business Names



Free Fonts

Copyright © 2021 · Cutting for Business
Disclosures · Privacy Policy
This site is not affiliated with Silhouette America or Cricut (Provo Craft & Novelty, Inc.)

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.