What is the Pay What You Want Model? The Pay What You Want model is a promotional pricing strategy that advertises to customers that they can set their own price for your product. You may have also been seen it called ‘Pay What You Can’ or the ‘Value for Value’ model. While this ‘new’ concept …
In 1940, a movie called Christmas in July was released. The retail world embraced the idea of celebrating and hosting Christmas sales during the summer – because this was a slow time for many. If you need a good pick me up in your Silhouette or Cricut craft business, consider holding a Christmas in July …
Christmas season is here and for many Silhouette and Cricut crafters, this means it’s time to trek down to the local Dollar Tree to (hopefully) score some plush elves that you can add a name to and sell for $5 or $6. Unless you are selling a ton – which some crafters are – it’s …
Looking for creative email subject lines for Christmas? I’ve got you covered. I’ve said it over – and over – and over again: Email newsletters are a great way to get (and stay!) in front of your customers. If you haven’t read my previous posts on email newsletters, go check them out: Why You Need …
For many small business crafters, December’s holiday season is the busiest time of year. Between all the orders, the craft shows, the holiday parties, shopping for your own family, and so much more – things can get overwhelming. But, I think I can help. I put together a list of 15 things you can do …
I’m sure that you are in full swing with your Halloween product making! In my opinion, there’s no better time than Halloween to illuminate up your products with glow-in-the-dark materials. Today, let’s look at what’s available: Glow-in-the-Dark Heat Transfer Material (HTV) Products to use on: Clothing including shirts, pants, socks, trick or treat bags.Where to …
Surely you’ve noticed that so many crafters buy a Silhouette or a Cricut and then decide to go into business. While I’m one of their (and yours!) biggest fans and cheerleaders, the amount of new home based craft businesses opening in the last few years is high. Unfortunately, this leads to market saturation. While I’ve …
Crafty friends, fall is coming. If you’ve got a craft business – it is time to switch from Summer and all things Back to School and head into Fall. Good news though: Fall is usually a high time for consumer spending. Shoppers spend quite a bit on Halloween and Thanksgiving as they head into the …
It’s a dream that so many makers share: Quitting the 9-5 full time job to craft full time. Or maybe right now you are weighing your options in an uncertain time with kids that may or may not be physically going back to school. While working at home can be an amazing way to raise …