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What is the Pay What You Want Model & How Can You Implement It in Your Craft Business?

What is the Pay What You Want Model? The Pay What You Want model is a promotional pricing strategy that advertises to customers that they can set their own price for your product. You may have also been seen it called ‘Pay What You Can’ or the ‘Value for Value’ model. While this ‘new’ concept …

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7 Christmas in July Sale Ideas for Craft Businesses

In 1940, a movie called Christmas in July was released. The retail world embraced the idea of celebrating and hosting Christmas sales during the summer – because this was a slow time for many. If you need a good pick me up in your Silhouette or Cricut craft business, consider holding a Christmas in July …

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How to Make More Money Selling Personalized Christmas Elves

Christmas season is here and for many Silhouette and Cricut crafters, this means it’s time to trek down to the local Dollar Tree to (hopefully) score some plush elves that you can add a name to and sell for $5 or $6. Unless you are selling a ton – which some crafters are – it’s …

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25+ Email Newsletter Subjects for Your Craft Business This Christmas

I’ve said it over – and over – and over again: Email newsletters are a great way to get (and stay!) in front of your customers. If you haven’t read my previous posts on email newsletters, go check them out: Why You Need an Email List for Your Craft Business 3 Ways to Build an …

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15 Ways to Get Your Craft Business Ready for the Holidays

It’s October and that means I can safely start talking about all things Christmas here on Cutting for Business! It also means that it is time to start working through this list, so you won’t be frazzled when the holiday season gets near. Today, I’m sharing concrete actions you can take today to get your …

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6 Glow-in-the-Dark Materials to Try Out in Your Craft Business

I’m sure that you are in full swing with your Halloween product making! In my opinion, there’s no better time than Halloween to illuminate up your products with glow-in-the-dark materials. Today, let’s look at what’s available: Glow-in-the-Dark Heat Transfer Material (HTV) Products to use on: Clothing including shirts, pants, socks, trick or treat bags.Where to …

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5 Ways to Stand Out in a Saturated Craft Market

Surely you’ve noticed that so many crafters buy a Silhouette or a Cricut and then decide to go into business. While I’m one of their (and yours!) biggest fans and cheerleaders, the amount of new home based craft businesses opening in the last few years is high. Unfortunately, this leads to market saturation. While I’ve …

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Marketing Themes & Ideas for Your Craft Business this Fall

Crafty friends, fall is coming. If you’ve got a craft business – it is time to switch from Summer and all things Back to School and head into Fall. Good news though: Fall is usually a high time for consumer spending. Shoppers spend quite a bit on Halloween and Thanksgiving as they head into the …

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6 Signs You Might Be Ready to Quit Your Full Time Job to Run Your Craft Business

It’s a dream that so many makers share: Quitting the 9-5 full time job to craft full time. Or maybe right now you are weighing your options in an uncertain time with kids that may or may not be physically going back to school. While working at home can be an amazing way to raise …

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