I get asked a lot of questions here on Cutting for Business. Perhaps the most asked question I receive is:
“Can I make and sell Disney/Pixar/Marvel handmade products with my Silhouette or Cricut?”
Answer: “No, not legally.”
Follow up question: “But, I see them everywhere on Etsy! How do those sellers do it?”
You cannot legally make and sell any product with Disney lyrics, quotes, or characters on it without permission from The Walt Disney World Company. While some companies turn a blind eye and don’t actively pursue sellers selling their trademarked properties; Disney employs a team of people whose only job it is to hunt down people/companies using their trademarks without permission. Additionally, Disney has an email address for anyone that sees your item to turn you in themselves on the Disney website. You can access information on emailing violations to Disney at this link.
If Disney chooses to pursue a copyright or trademark violation against you, your store or shop can be shut down, you can be forced to pay back all monies made from the items, your equipment could be confiscated, and you can be prosecuted for trademark/copyright infringement.
Unfortunately for small sellers, Disney has far more resources to legally pursue you and you will not win the battle.
Disney does offer licensing to other companies to create and sell Disney products. You can find details about licensing at this link. However, it’s unlikely that any at home craft business will be able to meet the licensing requirements.
What About Cricut Cartridges?
Some Cricut cartridges have Disney images on them. These images are for personal use only as detailed in Cricut’s Angel Policy. Why? Cricut and Disney have a license agreement that allows Cricut to make and sell the cartridges, but the license agreement is between Cricut and Disney – not Disney and the end user (you).
What about Personal Use?
You can make personal use Disney creations for yourself. As long as no money exchanges hand, it’s unlikely that you’ll be bothered by Disney.
It’s important to realize that many personal use creations are still trademark infringements (like those that are traced from an internet photo). However, it simply isn’t worth it for a company to come after an individual who isn’t selling the product.
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