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Do the sales in your Silhouette Cameo or Cricut small business need a boost? Are you looking for more exposure? If so, a feature through a dedicated feature account on Instagram might be a good option for you.
What is a Feature Account on Instagram?
Within the handmade community on Instagram, there are accounts that exist only to promote handmade products. These accounts often have large followings, and affordable prices from free upwards to $20 or $30 for a one time feature. I know that most Cutting for Business readers have small advertising budgets, and feature accounts often provide a good return on investment.
How do Feature Accounts Work?
First, you’ll need a locate a feature account on Instagram that you like. Do a little digging and look at the types of products the account has previously featured, how many followers they have, and the amount of interaction the account has. After you have located an account that is in line with your products, you will generally fill out a form with your basic information, a link to where you sell, a description, and a photo of your product for sale. In most cases, you will choose one product to feature – so make sure your photo is AH-MAZING! (Note: The form to apply for features is usually located in the bio line of the Instagram account. If you don’t see one, send a direct message for information.)
Links to Feature Accounts
Ready to get featured? Here’s link to some of my favorite feature accounts on Instagram:
@etsyUSA
@EtsyFavorites
@EtsyFavorites_baby
@EtsyFavorites_wedding
@ExclusivelyEtsy
@UniquelyEtsy
@EtsyTown
@FaveHandmade
@HelloImHandmade
@HandmadeCurator
@MakersVillage
Have a favorite that I didn’t include in the list? Leave it in the comments and I will add it.
Share with a small business crafting friend, just hover over the image and post to social media:
Since 2015, Christine Schinagl has been helping crafters start and run craft businesses through her blog, Cutting for Business. As a Silhouette and Cricut crafter herself, she has a unique take on what works and what doesn’t work in the craft business world. She also teaches a course on creating digital SVG designs, available at How to Design SVGs.