Hours of Operation Decals – A Way in with Small Businesses

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I’ve talked before about wholesaling on the Cutting for Business blog – see here and here. In fact, working with other small businesses is my favorite type of arrangement for Silhouette and Cricut owners, because it eliminates a lot of headaches of customer service. Also, wholesale orders tend to be for larger dollar amounts – and everyone loves that!

One issue I hear about from Silhouette and Cricut business owners is that they don’t know how to approach small stores to get orders from them. While visiting stores and pitching sales ideas can work well, I’m going to tell you about another today.

One thing that nearly all brick and mortar stores have in common is that they need a sign with their business hours. In my area, some small businesses don’t have signs with their hours on the front of their store; while others have handwritten signs on blanks from the hardware store or old peeling vinyl decals. Here’s where you come in – you can offer to create and install a vinyl decal with their store hours. You’d charge a reasonable amount ($15 to $25) – and start building your relationship with the store. Be sure after you apply the vinyl that the store owner knows what else you can create – and how to reach you. This simple project could lead to more window signage, or various other creations for small business. If it doesn’t lead to anything else, you’ve made a profit from a simple vinyl decal install.

Tips for Hours of Operation Decals

• Use easy to read fonts that can be read at a distance.
• Cut samples ahead of time and give store owners a choice of only two or three fonts.
• Keep it simple – no need for flourishes or images.
• White adhesive vinyl works well on tinted store windows.

Now, get out there and talk to your local florist, real estate company, attorney, notary, clothing boutique, and more!

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Christine Schinagl, Cutting for Business

Since 2015, Christine Schinagl has been helping crafters start and run craft businesses through her blog, Cutting for Business. As a Silhouette and Cricut crafter herself, she has a unique take on what works and what doesn’t work in the craft business world. She also enjoys teaching other crafters how to create digital SVG designs, available through the Design with Me series.

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