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Social media marketing is an important part of all small businesses.
If you are just starting your business, you may wonder if you should choose Facebook Pages vs Groups.
Table of Contents
What is a Facebook Page?
A Facebook page is a public page on Facebook where anyone can see updates your business posts.
Additionally, anyone can like or follow the page to have your updates shown on their Facebook feed. However, Facebook’s algorithm determines how much your posts show on user’s feeds. This is called organic reach. In recent years, organic reach has been more difficult to get – especially if your posts have links in them.
Unique Features of Facebook Pages
- Ability for customers to leave reviews
- Paid advertising is available
- Direct messaging
What is a Facebook Group?
A Facebook Group is a community of people interested in the same thing on Facebook.
Groups can be public – anyone on Facebook can see the content of the group; or private – only members can see what is posted in the group.
Unique Features of Facebook Groups
- Group chats
- Buy and sell posts
- Q & A sessions
- Guides
- Fundraisers
Facebook Pages vs Groups
Your craft business should have a Facebook Page.
Your craft business could have both a Facebook Page and a Facebook Group.
Your craft business should not have only a Facebook Group.
Keys to a Successful Facebook Group
- Call it a club, VIP Program, or something catchy. You want your customers to feel special when joining. Do not refer to it simply as a Facebook Group.
- Post regularly to your Facebook Group.
- Post different content to your Facebook Group than your Facebook Page.
- Do not neglect your Facebook Page. You will still need to post regularly to your Facebook Business Page, even if engagement is low.
- Your page should be an admin of your group.
- Have a backup admin (or two) in your Facebook Group. If for some reason your account gets limited, someone will need to be able to manage the group.
Struggling to get engagement on social media? Read 40+ Questions to Ask to Boost Social Media Engagement.
Since 2015, Christine Schinagl has been helping crafters start and run craft businesses through her blog, Cutting for Business. As a Silhouette and Cricut crafter herself, she has a unique take on what works and what doesn’t work in the craft business world. She also enjoys teaching other crafters how to create digital SVG designs, available through the Design with Me series.