How to Easily Add Sparkle to Your Product Videos

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I’ve told you before: Videos are the “thing” on social media right now. Today, I’m sharing a quick (and fun!) way to add a sparkle effect to your videos. But first, Let’s look at the posts related to videos on Cutting for Business:

Now, bring on the sparkle! Don’t you hate it when you photograph a specialty material and it looks dull in the photo but shines in real life? There’s an app for Apple devices called Kirakira+ that allows you to take video and it automatically adds a sparkle to anything reflective. (For the Android users, I couldn’t find anything that works similarly. I’m sorry. Although there are a few apps that look similar in your store.)

Tutorial to Use Kirakira+

It’s really simple: After downloading it in the Apple App Store, open it and choose the “kirakira” effect. Once open, you’ll simply record a video within the app.  Here’s what the app interface looks like, along with a few notes:

How to Easily Add Sparkle to Your Product Videos - Great for Silhouette Cameo or Cricut Explore Small Business Owners - by cuttingforbusiness.com

After recording your video, it will be saved to your camera roll and you can use it.

Here’s my sample video:

A few tips for using Kirakira+

  • Use this sparingly! Everyone loves a little sparkle, but too much of a good thing is bad!
  • Try this app with glitter materials, holographic materials, and reflective materials.
  • The sparkle placement is automatic, however, you can manipulate it somewhat using the “Sparklemeter”. Also, for more sparkle, use a bright light and move the product or camera a lot. For less sparkle, use a darker room and keep the camera still (or move it only slightly).
  • Unfortunately, you have to record your video using the app. At this time, it does not support importing existing videos.
  • There’s other settings in the Kirakira+ App, go explore!

Wondering about the video? I shot the video in my Shotbox (read more here), the mason jar tumbler is this one (straw included) from Save A Cup, and the adhesive glitter vinyl is from this pack. The font I used can be picked up here.

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How to Easily Add Sparkle to Your Product Videos for Social Media - Great for Silhouette or Cricut Small Business Owners - by cuttingforbusiness.com

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