Can You Legally Use Bitmoji Avatars in Your Small Business?

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I’ve noticed a lot of Silhouette and Cricut business owners using Bitmoji Avatars in their business logos, social media profile pictures, and advertising materials. I’ve had an uneasy feeling about the legalities of doing this, so I set off to do some research. 

What is a Bitmoji Avatar?

Before I share my findings – and in case you don’t know – a Bitmoji is a cartoon illustration of yourself that you can create in the Bitmoji App.

Can You Legally Use Bitmoji Avatars in Your Small Business?

Unfortunately, no. Bitmoji Avatars are only permitted for personal use and they cannot be used commercially. This means you could use one you’ve made in personal messages or your personal social media. Also, you cannot sell Bitmoji Avatar products – like a vinyl decal of yours or someone else’s Bitmoji.

Bitmoji is owned by Snap, Inc (the creators of Snapchat). Here is a screenshot from their brand guidelines. I added the red arrows. If you’d like to read the Brand Guidelines in the entirety, click here.

Alternatives to Bitmoji Avatars

If you’d like to use an avatar of yourself (or someone else) in your small business, I’d recommend you hire an illustrator to create one for you. If you don’t know where to turn, this is the perfect job to seek out on Fiverr. Click here to see some gigs for creating avatars, ranging from $5 and up. Of course, remember that Fiverr is a marketplace and not all sellers are created equal. Always check feedback before purchasing.

If you are currently using a Bitmoji you’ve created in your small business, now is a good time to straighten it out and remove the Bitmoji for an alternative. 

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