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Summer is here! Today, let’s tackle marketing themes and ideas for Summer in your craft business.
Let’s look at marketing your craft business in the months of June, July, and August.
Table of Contents
Summer Marketing Themes
Use these marketing themes throughout the Summer months in your products, social media posts, and promotions.
- Vacation/Staycation – With school out of session for most across the USA, it’s time to pack up and head out on vacation. Products themed to vacations work well. Don’t forget that not everyone has the time or budget to travel – consider ‘staycation’ themed products, too.
- Water – Vacations and water go hand in hand. Products geared towards rivers, oceans, beaches, cruises, pools, and lakes sell well all summer long.
- Hot Weather – Typically, summer has the warmest temperatures of the year. Focus on flowy fabric style shirts, lightweight cottons, tanks, crops, swimsuits, cover ups, wide brimmed hats, and shorts.
- Bright Colors – Summer is a time for bright and bold colors. Use pinks, reds, greens, oranges, and yellows throughout the summer.
- Fruit – Various citrus fruits are in season throughout the summer, along with melons like watermelon. Use fun designs geared to incorporate them throughout the warmer months.
- Family Reunions – During summer, many families take the down time to hold a reunion. Spend time marketing to those holding family reunions, since they tend to be large bulk orders with high cart totals.
- Grilling, BBQs, and Backyard Activities – Families often take the time off to grill out. Grill related products, especially around Father’s Day can be a big hit.
- Patriotic – Summer is full of patriotic holidays. From Memorial Day to July 4th and Labor Day, patriotic themed products sell well all summer long but peak the last weeks of June.
- Father’s Day – While Spring was geared towards Mother’s Day, summer is the time to focus on Father’s Day. Get products up early, as women are more likely to shop ahead of time.
- Back to School – The second half of your summer marketing should be focused on Back to School items. From name labels to decor, and first day of school shirts to classroom gear – parents everywhere will start shopping for school supplies in the second half of summer. Check to see if your state has a sales tax holiday and promote it.
Summer Themed Copywriting
Copywriting is defined as the text you use to describe or promote your products. This summer, try using the words on below to spice up your summer marketing.
- Cool down
- Make a splash
- Fun in the sun
- Summer vibes
- Beach ready
- Hot deals
- Sizzling offers
- Poolside perfection
- Ready, Set, Beach!
- Sun soaked adventures
- Breezy summer days
- Splash into summer
- The pool is calling
- Chill out in style
- Endless sunshine
Need more phrases for summer marketing? This is the perfect job for ChatGPT.
Companies to Partner with This Summer
If you are looking to partner with another business in your craft business, contact small businesses on this list:
- Travel agents
- Pool companies
- Local attractions
- Local events
Since 2015, Christine Schinagl has been helping crafters start and run craft businesses through her blog, Cutting for Business. As a Silhouette and Cricut crafter herself, she has a unique take on what works and what doesn’t work in the craft business world. She also enjoys teaching other crafters how to create digital SVG designs, available through the Design with Me series.