How to Set a Preferred Page Audience for Your Facebook Page

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Today, I’m showing you a little known feature in Facebook to try on your Silhouette Cameo or Cricut small business page. The feature is called a Preferred Page Audience. It allows you to tell Facebook what kind of audience is best for your page. When Facebook knows what kind of audience they should show your page to, they will suggest it to people that fit your demographic.

Tutorial to Choose a Preferred Page Audience on Facebook

1. Log into your Facebook business page. Click “Settings”.
2. Click “Preferred Page Audience” from the left hand side.
3. Click “Set Preferred Page Audience”.
4. Now, you’ll fill in the details of your ideal page audience. If you don’t know what to put, think of the ideal buyer of the products you sell. As an example, here is what the Cutting for Business Preferred Page Audience looks like:

That’s it! Remember to tweak your preferred page audience on Facebook as your products change. Need more help with marketing your business on Facebook? My Facebook class advertising course officially launches on Monday, but the Cutting for Business Insider’s Club members get access today. Click here to join the group!

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Christine Schinagl, Cutting for Business

Since 2015, Christine Schinagl has been helping crafters start and run craft businesses through her blog, Cutting for Business. As a Silhouette and Cricut crafter herself, she has a unique take on what works and what doesn’t work in the craft business world. She also enjoys teaching other crafters how to create digital SVG designs, available through the Design with Me series.

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