How to Find Your Craft Business Product Niche

What is a Niche?

A niche is a product specialty that you develop over time, and many sellers become well known because of their niche.

For a real life example, I like to compare niches to doctors. If you are pregnant, you’ll likely see a professional who has obtained extra education in maternal health and deliveries, and does them often – an obstetrician. In contrast, you wouldn’t visit a foot doctor to care for you and your unborn child.

Following the same logic: If I am a customer looking for a high quality custom made wood sign, I will seek out a shop that specializes in making them, rather than someone who has all the tools but hasn’t done it before. Similarly, I wouldn’t order a wooden sign from a sticker maker.

How to Find Your Craft Business Product Niche

To help you define your product niche within your craft business, ask yourself these questions:

• What do I enjoy making with my Silhouette, Cricut, or other craft machine?
• What types of crafts am I most skilled at or experienced in?
• What materials and resources are readily available to me?
• What is profitable in both time and supplies to make and sell?
• What can I create in the long run that I will not get bored with over time?
• What product/technique do I want to learn the most about?
• Can my craft products be scaled up for larger production if demand increases?
• What are the current trends in the craft industry and how can I align with or leverage them?
• How unique is my craft or product idea compared to what’s already available?
• What gaps or unmet needs exist in the current market for crafts?

Potential Crafting Niches

Custom Apparel

• T-shirts, hoodies, and infant bodysuits with personalized designs.
• Iron-on vinyl designs for custom clothing.

Home Decor

• Wall decals and vinyl wall art.
• Custom throw pillows and blankets.
• Wooden signs and framed artwork.

Personalized Gifts

• Customized mugs, tumblers, and water bottles.
• Personalized jewelry and keychains.
• Personalized notebooks and journals.

Wedding and Event Decor

• Customized wedding invitations and save-the-dates.
• Table centerpieces, banners, cake toppers, and signage.
• Personalized party favors and bridesmaid or groomsman gifts.

Paper Crafts

• Greeting cards, invitations, and thank you notes.
• Scrapbooking supplies, embellishments, and finished pages.
• Custom envelopes and stationery.

Holiday and Seasonal Items

• Christmas ornaments and decorations.
• Halloween costumes and props.
• Seasonal wreaths and table settings.

Custom Stickers and Labels

• Planner stickers and organizational labels.
• Custom decals for cars, laptops, and phones.
• Product labels for small businesses.

Educational Supplies

• Classroom decor and bulletin board sets.
• Learning aids and flashcards.
• Custom teacher planners and student notebooks.

Baby and Kids Items

• Personalized nursery decor.
• Custom baby blankets.
• Baby announcement kits.
• Birthday banners and milestone cards.

Pet Accessories

• Personalized pet tags and collars.
• Custom pet clothing and bandanas.
• Pet themed home decor.

Accessories

• Custom hats and beanies.
• Personalized tote bags and backpacks.
• Custom jewelry and hair accessories.

Business Branding Products

• Custom business cards and signage.
• Branded packaging and promotional items.
• Employee uniforms and accessories.

DIY Craft Kits

• Premade kits for home crafting projects.
• Instructional guides and templates.
• Subscription boxes for craft enthusiasts.

Party Supplies

• Custom banners, cake toppers, and decorations.
• Personalized party favors and goody bags.
• Themed party sets and event planning kits.

Sport and Team Spirit Items

• Custom team jerseys and gear.
• Personalized cheerleading and dance accessories.
• Sports themed home decor and fan gear.

Seasonal Market Products

• Handmade crafts for farmer’s markets and fairs.
• Seasonal decorations for holidays and events.

Eco-friendly Crafts

• Reusable shopping bags and produce bags.
• Eco-friendly home decor and gifts.
• Upcycled and recycled crafts.

Technology Accessories

• Custom phone cases and laptop sleeves.
• Personalized tech decals and skins.
• Custom charging station decor.

Memory Keepsakes

• Custom photo albums and frames.
• Memory boxes and keepsake jars.
• Personalized heirlooms and family trees.

Health and Wellness Products

• Custom water bottles and workout gear.
• Personalized aromatherapy and spa items.
• Wellness journals and planners.

Can You Only Sell Products in Your Niche?

Am I saying you can only create one product and one product type only? No, but I do recommend you start selling one product type. Once you master that, slowly add more products.

The idea behind finding your niche is to find something that you not only enjoy making, but that is profitable for you to make. By repeatedly making similar items over time, you will become an “expert” – because practice makes perfect! By mastering your techniques, you are likely to branch into new ones or seek extra education to learn new techniques to use.

10 Benefits to Having a Niche in Your Craft Business

Today, I challenge Cutting for Business readers to stop worrying about what your friend or neighbor is selling and create a line of products that YOU can master.

Think about your prospective niche and read on to 10 Benefits to Having a Niche in Your Craft Business.