How to Create a Customer Loyalty Program for Craft Businesses

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I’ve said it many times before, but as a reminder, the cheapest and easiest customer to obtain is a repeat customer. Repeat customers already know about your business and they love your product. Today, we are talking about customer loyalty programs for at home craft businesses.

There’s a number of ways to implement a customer loyalty program – but many are expensive or time consuming. Among these are punch cards that the business owner keeps track of and 3rd party apps and programs that are, quite frankly, much too expensive for an at home craft business owner.

Luckily, I’ve come up with an easy solution that’s both inexpensive to implement and requires little effort from the business owner: Loyalty sticker cards!

How to Implement a Customer Loyalty Program

Design business cards or postcards through a printing service like Vistaprint or Moo. I envision them to look similar to these:
Make stickers with your Silhouette or Cricut using Print and Cut or Print then Cut (or order some).
Include one loyalty card in each order and the appropriate number of stickers. For example: If a customer earns 1 sticker per $25 spent and places a $100 order, you’d include 4 stickers. As another example: If a customer earns 1 sticker for each tee shirt ordered and they order two tee shirts, you send them two stickers.
When a customer fills their card with stickers, they simply snap a photo of the completed card and send it to you. You give them their reward as a thank you for their loyalty to your small business.

How to Set Up the Rewards

It’s up to you to determine rewards that work well for your business and your customers. A quick word of caution: Don’t make the rewards too difficult to reach or your customers may lose interest.

Loyalty Program Fraud Prevention

If you feel that your customers may try to redeem the card more than once (or give it to a friend to redeem), simply have them tear up the card and send you a picture. Additionally, don’t forget that you can always check the orders against your records to make sure that the customer has placed the orders before redeeming.

Do you teach classes on Silhouette or Cricut instead of selling products? If so, you can still make this kind of loyalty program work. For example, every 6th class could be free with 5 paid classes.

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Christine Schinagl, Cutting for Business

Since 2015, Christine Schinagl has been helping crafters start and run craft businesses through her blog, Cutting for Business. As a Silhouette and Cricut crafter herself, she has a unique take on what works and what doesn’t work in the craft business world. She also enjoys teaching other crafters how to create digital SVG designs, available through the Design with Me series.

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