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Yeti Cups – And the Legal Issues of Knockoffs

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I’ve had several readers email me about various lawsuits that pop up in the news surrounding Yeti cups. (In case you aren’t familiar, Yeti is the name of a company that makes and sells indestructible coolers and tumblers. Yeti tumblers are stainless steel cups that keep your drink hot or cold for an extended period of time. Yeti products are popular with Silhouette Cameo and Cricut crafters – especially those living in the South.)

So, what is going on? Yeti has recently filed lawsuits against several retailers claiming that they are infringing on their product lines. Furthermore, Yeti is asking in the lawsuit that the knockoff products be removed from shelves, destroyed, and customers refunded for their knockoff purchases.

Here are links to news articles for you to read:

You can buy authentic Yeti products on Amazon at this link.

Share this post with a fellow crafter:

Yeti Cups - And the Legal Issues of Knockoffs - What Silhouette Cameo and Cricut Crafters Need to Know - by cuttingforbusiness.com

Jack

Friday 18th of August 2017

I just got a cease and desist letter from YETI. They're also demanding all profits and sources of their counterfeits. I stopped selling YETI branded cups four months ago because I believed them to be counterdiet. Now I have to do a legal battle with a giant four months after the fact. Spoiler, the counterfeits came from their own factory in Shenzen.

Christine

Sunday 20th of August 2017

Bummer! Best of luck!

Todd

Monday 12th of June 2017

Funny, everyone complains about Yeti prices and says "If Walmart can do it for $10 per cup them why not Yeti!". But people forget, or fail to understand,that Yeti did the research and development and manufactured and tested a wide variety of cups before they found their final design, research patents to make sure they weren't stealing the design and intellectual property of others, filed patents to protect their products,researched manufactures that could recreate their products on a high production volume with high precision, determined how to ship bulk quantities of their product to wharehouses they owned or rented, repackaged for delivery to stores and individuals, marketed their product via television, radio, the internet, public displays at a wide variety of events and organizations, paid salaries/benefits to staff, developed a market for their products, equipment and infrastructure, and the list goes on and on. Bringing a new quality product to market, getting the public interested, building brand loyalty, etc. all costs money. Lots of money, time, and energy. And that's why the majority of new products fail. Others like RTIC come in, and also Walmart, and avoid all the costs involved with creating a novel product and instead steal the design. And that's why a RTIC and Walmart can sell a Yeti type cup for $10. And that's why RTIC settled patent infringement lawsuit and has to now design their own products and pay a fine to Yeti. Sadly people don't understand that buildings business costs money.

M.P.

Friday 20th of January 2017

I think the real issue for Yeti is that many of the "knockoffs" on sites such as Amazon are actually counterfeit. They're using Yetis name, labels, logos, actually copying the cups outright. I own a legit one, and a fake, and theyre so close in appearance that you'd never know, until you use it. The fakes arent crap by any means, but definitely inferior, and if the crafter sells it as a legit Yeti, after adding their designs, they are also part of the copyright infringement.

Christine

Monday 23rd of January 2017

Thanks for sharing!

Barbara Duncan

Thursday 17th of November 2016

http://www.wcpo.com/money/consumer/dont-waste-your-money/39-yeti-tumbler-vs-9-copycat-any-difference Called a tie, but Walmarts cup really won by a few ice flakes.

Christine

Saturday 19th of November 2016

Cool, thanks for sharing!

Barbara Duncan

Thursday 17th of November 2016

I would like to add that the "knock off" cups that Walmart is selling are more than knock offs. They work just as well IF NOT BETTER than a Yeti. They are equal in quality and function to the Yeti for a FRACTION of the cost. That is what scares Yeti. But what Yeti fails to realize is that people who want a Yeti and the "status" of a Yeti will still buy them. This is an affordable alternative for people who would otherwise NEVER buy a Yeti. Being overpriced like Yeti is, they automatically limit their own sales potential.

Christine

Saturday 19th of November 2016

Thanks for your opinion!