4 Tips for Choosing a Craft Business Name

Cutting for Business


Keep it Short & Sweet

The shorter your name is, the easier it is for customers to remember.


Don't Use Creative Spellings

Search engines don’t like misspellings of common words and they are harder for customers to remember.


Choose a Name You Can Grow With

Don't limit yourself to Sarah's Cups if you might sell other products in the future.


Think Big Picture

Consider logos, branding, and taglines before you commit to a name.

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