Marketing

Crafty friends, fall is coming. If you’ve got a craft business – it is time to switch from Summer and all things Back to School and head into Fall. Good news though: Fall is usually a high time for consumer spending. Shoppers spend quite a bit on Halloween and Thanksgiving as they head into the …

Looking for a new-to-you way to market your craft business? Let me introduce you to negative marketing. It commonly used by big box stores, and once I explain it to you – you’ll start seeing it everywhere. Negative marketing sounds bad, but it isn’t. Let’s take a look. What is Negative Marketing? Marketing that taps …

Spring is (almost) in the air. And, that means plenty of opportunities for Silhouette and Cricut businesses to make money. Let’s look at a few themes for your marketing in the coming months. Marketing Themes for Spring Use these marketing themes throughout the Spring months in your products, social media posts, and promotions. Renewal – Nature …

The first post I did like this for Spring (read it here) was a hit. Today, let’s tackle marketing themes and ideas for Summer in your craft business. Today, we will cover June, July, and August. Marketing Themes for Summer Use these marketing themes throughout the Summer months in your products, social media posts, and …

Ever heard the saying that the cheapest customer to get is a repeat customer? It’s an old saying – and it is entirely true. Today, we are looking at bounce back offers, an easy way to get a repeat customer in your Silhouette or Cricut small business. And one that is used a lot in …

Remember that post from a few weeks ago about a creative way to promote your business while wishing your friends a happy birthday on Facebook? (If you missed it – read it here.) Today’s post is similar because I’m sharing another sort of sneaky way to get free advertising by donating wall decor. I have to …