Today, I’m taking a second to rant – since this is very uncharacteristic of me, I’m then sharing my personal policy related to social media comments – and telling you why I think this is important in your Silhouette or Cricut small business.
First, my rant: I use my personal social media profiles on Facebook, Instagram to like and leave comments on my friend’s business pages – as well as other small businesses. It absolutely drives me crazy when I ask a question or comment on a business Facebook or Instagram page and I am never answered or noticed. As a customer, it makes me feel ignored! Okay, rant over.
Why did I just tell you this? When I first created this blog, I promised to myself that I would always try acknowledge every comment I receive on my blog or social media. On Facebook or Instagram, this is as simple as a quick comment or just liking the comment. This ensures that people who follow my business social media accounts know that they matter to me. If they took the time to comment on my post – I want them to know I read it and appreciate it. I’ll be honest, I get a lot of comments spread across my social media pages and it takes me less than 15 minutes daily to like or comment on all the comments!
Why is all of this so important? Relationships. Above anything else, relationships build business. You can cultivate relationships for free by using social media – and acknowledging every potential customer that leaves a comment on your page.
Do you like or comment on all comments you receive on social media? Do you have a personal policy for social media comments in your business? (Or am I just a bit crazy?!)