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Today, I’m taking a second to rant – since this is very uncharacteristic of me, I’m then sharing my personal policy related to social media comments – and telling you why I think this is important in your Silhouette or Cricut small business.
First, my rant: I use my personal social media profiles on Facebook, Instagram to like and leave comments on my friend’s business pages – as well as other small businesses. It absolutely drives me crazy when I ask a question or comment on a business Facebook or Instagram page and I am never answered or noticed. As a customer, it makes me feel ignored! Okay, rant over.
Why did I just tell you this? When I first created this blog, I promised to myself that I would always try acknowledge every comment I receive on my blog or social media. On Facebook or Instagram, this is as simple as a quick comment or just liking the comment. This ensures that people who follow my business social media accounts know that they matter to me. If they took the time to comment on my post – I want them to know I read it and appreciate it. I’ll be honest, I get a lot of comments spread across my social media pages and it takes me less than 15 minutes daily to like or comment on all the comments!
Why is all of this so important? Relationships. Above anything else, relationships build business. You can cultivate relationships for free by using social media – and acknowledging every potential customer that leaves a comment on your page.
Do you like or comment on all comments you receive on social media? Do you have a personal policy for social media comments in your business? (Or am I just a bit crazy?!)
Since 2015, Christine Schinagl has been helping crafters start and run craft businesses through her blog, Cutting for Business. As a Silhouette and Cricut crafter herself, she has a unique take on what works and what doesn’t work in the craft business world. She also teaches a course on creating digital SVG designs, available at How to Design SVGs.
Jerri Dyke
Tuesday 7th of March 2017
I could not agree more Christine. Relationships are pivotal to our success and longevity as a business. I feel not only ignored when my question goes unanswered, I also feel unimportant as a person and as a client. I have asked questions before of teachers (whose classes I have attended) about their techniques and the question has gone unanswered for MONTHS! I think this is not only unacceptable, but borderline rude. End of MY rant. =)
You excel at responding and being engaged with your clientele. Thank you for that.
Christine
Sunday 12th of March 2017
Thanks for sharing, Jerri!
Lindsey
Monday 6th of March 2017
Being new and very small I do my best to let people know I see that they took the time to comment. It is a work in progress because I am new to balancing it all! Thanks for your tips!
Christine
Tuesday 7th of March 2017
Always happy to share!
Kirstie Smith
Monday 6th of March 2017
Thank you for replying! I have noticed that you always do when I share items. So good policy!
Christine
Tuesday 7th of March 2017
Thanks Kirstie!
NJ King
Monday 6th of March 2017
I am still struggling to get "Likes" for Facebook, Instagram and Pinterest. My question here is this...if you get someone new to like your Facebook business page, what do you do? Do you thank them, like them back or comment to acknowledge that they are new to your page?
Christine
Tuesday 7th of March 2017
I generally don't acknowledge "likes" - once your page grows - this would be really hard to keep up with. :)
Ina Bela
Monday 6th of March 2017
I always comment back (:
Christine
Monday 6th of March 2017
Thanks for sharing! :)