Policy Change: Facebook and Affiliate Programs

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A while ago, I posted a short series on passive income in your Silhouette or Cricut small business. One of the posts in the series highlighted an easy way to make extra money through affiliate programs. (If you missed it – be sure to start reading the series here – or jump to the post on affiliate programs at this link.) Well, Facebook has gone and changed their policies.

What are the New Facebook Policies Regarding Affiliate Programs?

Facebook’s previous guidelines were “murky” at best regarding affiliate programs and sponsored content. Now, Facebook has a new tool called the Branded Content tool. If you are posting any link that you will make money when people click on or a sponsored video, you should use the Branded Content tool. Currently, Facebook is only requiring the Branded Content tool to be used by Verified Pages. These are extra large pages (think celebrities) with a blue checkmark icon next to it. However, this is taken directly from Facebook:

Branded Content may only be posted by profiles and Pages with access to the Branded Content tool. We define branded content as a creator or publisher’s content that features or is influenced by a business partner for an exchange of value. When posting branded content, use the Branded Content tool to tag the featured third party product, brand, or business partner.

In plain English please? Basically, if you want to share affiliate links on Facebook with your page followers or other sponsored content, you are only within the Facebook rules if you use the Branded Content tool.

How do you use the Branded Content Tool?

It’s easy! When you are writing a post on your Facebook page with an affiliate link in it, you’ll click the Branded Content tool icon:

Policy Change: Facebook and Affiliate Programs - Branded Content Tool - by cuttingforbusiness.com

You’ll now tag the page you are promoting in the post:

Policy Change: Facebook and Affiliate Programs - Branded Content Tool - by cuttingforbusiness.com

Policy Change: Facebook and Affiliate Programs - Branded Content Tool - by cuttingforbusiness.com

That’s it!

How does a Live Post Look with Branded Content?

Here’s how a post looks once published on your Facebook business page with branded content. You’ll notice that it says “Paid” next to it and it has your partner tagged in the post. Your partner will also receive a notification and have post metrics available to them.

Policy Change: Facebook and Affiliate Programs - Branded Content Tool - by cuttingforbusiness.com

What if I don’t have the Branded Content tool on my Facebook Business Page?

If you get to your page and don’t see the Branded Content tool icon when writing a post, simply fill out the form on Facebook located here. I assume that in the coming months, the tool will roll out to more pages and become mandatory for all page – not just verified. But, since it’s so simple to use – go aead and familiarize yourself with it.

Want more information from Facebook? Click here.

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Policy Change: Facebook and Affiliate Programs - Branded Content Tool - by cuttingforbusiness.com

6 thoughts on “Policy Change: Facebook and Affiliate Programs”

  1. I just realized the Branded Content Tool is for pages only. Mine is a group. I am so new to this and totally did not expect my group to grow so quickly. Any tips or advice is greatly appreciated!

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