Skip to Content

Has you business been collecting great reviews from your customers? Awesome! Today, let’s look at how to use customer reviews in your marketing. The internet has changed the way that people shop. Rather than have to ask friends and families for reviews or search magazines for mentions of great products, customers can read feedback of …

Read More about How to Use Customer Reviews in Your Marketing

Turn on the television: bad news. Open the newspaper: bad news. Scroll social media: bad news. Today, I’m sharing good news! I’ve always known that crafters are amazing and have hearts of gold. The overwhelming support that Will, myself, and our family received during Will’s fight against Lymphoma cemented this. And now, when the world …

Read More about Crafters Doing Good: Virus Edition

Now that we are a few years out of the pandemic, when we look back we realize that not everything that came out of the pandemic was bad. When people stayed home, they relied more on online purchases and businesses. I truly believe this kickstarted our era of ‘work from home’ jobs and careers as …

Read More about 16 Digital Craft Businesses You Can Run From Home

Small business owners, we are living in historical times and uncharted territory. The world has never experienced a pandemic with the same restrictions people are facing at this time. Several Cutting for Business readers have asked me what they should do in these challenging times. I took a few days to continue to gather new …

Read More about 10 Ways to Keep Your Craft Business Running During Uncertain Times

Is your business slower than usual right now? There’s no need to panic, because all businesses experience ups and downs. In fact, slow times can be beneficial because you can get a few extra tasks done. Today, I’m sharing some ideas of things you can do to keep yourself busy during slower business periods. 30 …

Read More about 30 Things to Do When Your Craft Business is Slow

Previously, I’ve talked about basic copywriting tactics to use in your Silhouette or Cricut small business. Today, let’s look at some calls to action. A call to action is the words you use to get your customer to do something. The something could be click a button, buy a product, like your Facebook page, share …

Read More about 25 Calls to Action to Use in Your Craft Business

I’m sure you’ve heard the phrase, multiple streams of income before. Lots of business people throw it around on blogs, articles, and podcasts. If you haven’t, picture an octopus in your head with eight different tentacles. At the end of each tentacle, imagine one way that your small business earns money. This is what is …

Read More about Why Your Craft Business Needs Multiple Streams of Income & How to Do It