Lately, I’ve seen a lot of business-owners-to-be asking for advice online about naming their new businesses. Sadly, I’ve also seen a lot of poor name suggestions be given out. Let’s go over a quick list of Dos and Don’ts for naming your upcoming business. Dos and Don’ts for Naming Your Craft Business Do’s Do choose …
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I’m a huge advocate for having a niche, or specialty, in your Silhouette or Cricut craft business. While some believe it is better to be a ‘Jack/Jill of all Trades’, here are some benefits of choosing a niche. What is a Niche? Before we look at the benefits, what exactly is a niche? A niche …
If you are going to be selling products made with your Silhouette or Cricut, you’ve got to learn the basics of trademarks. I’ve written extensively about trademarks in this section on the blog. But, that isn’t enough. You’ve got to learn how to search the TESS (Trademark Electronic Search System) database, because TESS is the …
Looking for a new-to-you way to market your craft business? Let me introduce you to negative marketing. It commonly used by big box stores, and once I explain it to you – you’ll start seeing it everywhere. Negative marketing sounds bad, but it isn’t. Let’s take a look. What is Negative Marketing? Marketing that taps …
I keep hearing from Cutting for Business readers that they are in the process of opening their own retail stores or that they are beginning to do research to do so. I’m hearing about everything from wooden sign workshops to vinyl and blank suppliers and even a few gift stores and boutiques! Since I’ve been …
Yesterday I detailed the importance of the words we as handmade sellers use to get our message to buyers. This is called copywriting. Today, let’s look at all the information that should be included in your product description. Most importantly when selling online: It is your job as the seller to virtually put your product …
Did you have to read the title of this post twice? I know I’m normally everyone’s cheerleader for starting their craft business, but today, let’s have a quick chat about starting your business before you are ready. Why am I writing this post? I see it every year: You received a Silhouette or Cricut for …
Happy New Year’s Eve! We’ve made it through the whole month of freebies and I’ve had a blast doing it! Before we get back to business tomorrow – I want to leave you with a motivational SVG for Silhouette and Cricut. I searched Google for hours looking for the perfect saying. I kept coming back …
Whether it’s your style or not, in 2013 the world was introduced to Joanna and Chip Gaines – and their farmhouse style. It’s picked up more popularity in more recent years and seems to have taken over the crafting world, too. A few months ago, I wrote this post about how to use Printful in …