How (and When!) to Boost a Facebook Post in Your Silhouette Business

Yesterday, we looked at Facebook Pages versus Facebook Groups. I also invited you to join the Cutting for Business Insider’s Club. Today, we are looking at boosting posts on Facebook.

A boosted post is a post on your Facebook Page that you have paid Facebook to show to more people.

From under the post you want to boost on your Facebook Page, click “Boost Post”.
Choose your target audience. You can choose 1) People who like your page 2) People who like your page and their friends, or 3) People that you choose through targeting. Personally, I usually choose option 2, people who like your page and their friends. Usually, people socialize with people who have things in common with them. Chances are that friends of your customers may also like your products and may follow your page as well.
Set a budget. Facebook has a minimum advertising budget of $1 per day. You can choose any amount you’d like.
Enter your payment method and preview your ad.
When you boosted post ends, take note if it worked. Did people act on the post that you boosted? (Example, if you boosted a product for sale – did people buy it?) Your notes will come in handy when planning future boosts.

Don’t use too much text. Facebook has a 20% text rule in boosted posts, which means that no more than 20% of your image can have text in it. You can check your image with Facebook’s Grid Checker Tool.
Pay careful attention to who you target when boosting posts.
I only boost posts when I can make money from the post. (Examples: Sell a product to a customer, get a potential customer to sign up for a newsletter so they can stay connected to your business and buy more products, or let someone know that you are having a sale so that they will buy products.)
Don’t use an excessive budget. When I boost posts, I boost them for $1 or $2 for a day. When the boost ends, I look at the results. If the boost performed well, I reboost it. If not, I move onto something else.
Don’t dwell on the fact that it costs money to boost. If you spend $5 boosting a post and it brings you $250 in new orders, it was well worth the cost.
I also only boost posts to show to my current followers. For all other advertising goals, you should use Facebook’s Power Editor to better target your specific demographics. Click here for more information about learning about Facebook advertising.

What do you think of boosting posts? Have you (or will you try it)? Let me know in the comments.