I’ve talked about naming your business before on the blog. Today, I’m sharing a fun service with you by inviting Grant, the marketing director, from Squadhelp over to tell us about their site. Squadhelp is a website that allows you to start a contest to help you name your business, product, or anything else! I’m turning it over to Grant now:

Hi Cutting for Business readers! Have you been working to find the ideal name for your new startup, book, app, product, or anything else? Maybe you’ve been mulling things over for months now or perhaps you’ve just started thinking about good names. No matter what your plan and no matter how long you’ve been trying to come up with a great name, crowdstorming is a great new opportunity for you to tackle this difficult task quickly. With Squadhelp you get access to a creative community of 60,000 for naming through a proven process that has already been used to name over 8,000 products, companies, and brands.

How Squadhelp Works for You

The first step in the process is for you to come check out the website and launch a contest. When you go into the system to start your contest, you’re going to have the ability to create a naming brief that lets us (and our awesome community) know everything that you’re looking for. Your naming brief is going to tell us everything we need to know about your project and what you’re hoping to accomplish. You even get to set up a whole bunch of other features like getting your whole team involved with ours, instant trademark checking, and audience validation.

Once you submit your contest, it becomes immediately available so that our Squadhelp creative community can get right in and start submitting ideas and they will! You’ll have name submissions and ideas within just a few minutes, so you can be ready for anything before you know it. Plus, you get a whole lot of capabilities when it comes to interacting with the system and with all the creative individuals that are getting involved in your process. No matter what type of input you want to have, it’s going to be a whole lot easier for you to get a great name.

What Happens After the Contest Starts?

So what exactly are you going to do once you’ve created that contest? Well you’re going to start getting name suggestions right away, and you’ll be able to do all kinds of things with them. You can give private feedback to each individual respondent if you think they have a good idea or you think they’re on the right track. You can give public direction to the entire community if you think you want to head in a specific direction or you think a certain idea needs to be built on more. You can even continue to improve the information you have available about your new venture.

What’s really cool about our crowdstorming process is that you’re going to be asked plenty of questions from the “team” working on your name and those questions will help you better understand your company and what you want people to know about it. And all of that is going to take place in the span of 3-5 days. With just a few hours of intense brainstorming from you and a whole lot of input from some super creative individuals from our platform, you’re going to have an awesome name with an available URL and the ability to validate it with your target audience and trademark it for just what you want.

How do You Get Started?

With a pricing structure that starts at $199, Squadhelp is affordable to just about anyone, and when you realize that your name (tagline and logo) are the essence of your first impression, this small investment became a no-brainer.  And you’ll get something as good as (or better than–if we do say so ourselves) than the pricier options from naming agencies. If you’re struggling to find a great name, you’ve found a great name but can’t get the matching URL or can’t get your name trademarked because it’s already taken, you’re going to get the help you need. Plus, it’s going to be a fun and exciting process that you can get involved with and that you can bring others into at the same time. Your new name is going to be ready for you, in no time at all.

Wow! That’s a neat service – and one that I knew nothing about. Thanks Grant for stopping over to share it with Cutting for Business readers! If you are a creative with a knack for coming up with awesome names, you should join the Squadhelp community and share your ideas with other entrepreneurs. If you’d prefer to browse some premade names, sign up at Squadhelp then browse free names under the “Examples” tab on the navigation menu.

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