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I hear from a lot of Silhouette Cameo and Cricut Explore small business owners. One thing many readers tell me is that they don’t like keeping up with social media. They either don’t have enough time, don’t understand all the ins and outs, or just purely don’t like doing it. Unfortunately, in today’s ever connected world, using social media for your small business is nearly mandatory. If you’d like to outsource your social media tasks, let’s look at the job description of a social media manager and how they can help you.
What is a Social Media Manager and Why Might You Be Interested in One?
A social media manager is someone who oversees the social media profiles of others. For Silhouette and Cricut small business owners, they can free up valuable time that you can use to create new products and work on orders. They ultimately can give you more time to build your business.
What are a Social Media Managers Duties?
Social media managers develop your brand online. They schedule and post content to social media platforms like Facebook, Instagram, Pinterest, Twitter, and even LinkedIn. Additionally, a social media manager may respond to social media messages and comments.
Where do Social Media Managers work from?
Social media managers who work for large corporations usually work in an office building; while many others work from home.
How Much Should You Pay a Social Media Manager?
According to payscale.com, social media mangers for large corporations make between $35,000 and $56,000 a year. Freelancer social media managers generally charge per hour and rates I found online varied drastically from $25 an hour to several hundred per hour. Still others offered monthly packages that ranged in price from $250 a month and up. If you want to work with a social media manager in your Silhouette or Cricut small business, you should negotiate a price that works for both of you.
Where Can I Find a Social Media Manager?
First, ask around. There are many work-at-home moms and dads that do social media management duties. Sites like Freelancer.com and Upwork.com can connect you with a social media manager. Additionally, search social media networks for social media managers – don’t forget LinkedIn!
Before you start hiring, be sure to check out this post on hiring virtual help.
Do you use a social media manager who is awesome? Share your recommendation in the comments.
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Since 2015, Christine Schinagl has been helping crafters start and run craft businesses through her blog, Cutting for Business. As a Silhouette and Cricut crafter herself, she has a unique take on what works and what doesn’t work in the craft business world. She also teaches a course on creating digital SVG designs, available at How to Design SVGs.
Wednesday 12th of April 2017
Hi Christine! What about hiring an "intern"? I thought about contacting the local colleges to see if any students needed an internship to put on their resumes. Do you think this would be a bad or good idea?
Wednesday 12th of April 2017
Hi Cari! A few readers have had luck doing this! I'd say just have your expectations in line with the fact that they are students who are still learning. :)