Alright makers! We are getting into the busiest time of year – we’ve got Black Friday, Small Business Saturday, and Cyber Monday creeping up on us. Need a few ideas on sales to host in your Silhouette or Cricut business? Here they are! But first, let’s get a reminder of the upcoming key dates you need to know.
2018 Key Shopping Dates
- Black Friday is Friday, November 23rd, 2018. It’s generally the kick off to the holiday shopping season. Many shoppers will be shopping in store and not online.
- Small Business Saturday is Saturday, November 24th, 2018. This American Express created event highlights shopping with small businesses. You can pick up Small Business Saturday logos, register your store, and get more information about the day at this link.
- Cyber Monday is Monday, November 26th, 2018. Cyber Monday was created by marketers in 2005 as a way to lure shoppers to online retailers. Online retailers offer discounts on orders placed online.
Sale Ideas for At Home Craft Businesses
- Percentage discounts or fixed fee discounts. Offer a substantial discount in your store or offer substantial discounts on certain items in your store. Examples include 50% off when you spend $50, 40% off the entire store, or $10 off when you spend $75.
- Free products. Advertise a free product with a minimum purchase of $XX. Examples of inexpensive products include decals (personalized or generic), keychains, earrings, headbands, Christmas ornaments, cupcake toppers, or greeting cards.
- Gift certificates/cards. Give a gift certificate with a minimum purchase. This is a great way to encourage shoppers to return at a later time. Since many shoppers are buying gifts for the holidays, you can advertise a gift certificate to spend on themselves at a later date. Example: Free $15 gift certificate with $100 purchase.
- Free shipping. Consider extending free shipping to customers. This approach is especially good for Cyber Monday shoppers who will be offered free shipping at most big box retailers.
- Exclusive limited time products. Create a product or design and sell it only during your promotion. Customers will impulse buy what they can’t get again. For example, if you sell digital cut files: offer a special design that will only be sold for a limited time.
- Bounce backs. Offer a “bounce back” offer when you ship your products. It is likely that you will get some new customers during your sale, so offer them a coupon code to shop in your store again.
- Timed promotions. Consider having timed promotions throughout the day or weekend. For example, from 8am to 12pm have a sale on one product, from 12pm to 4pm offer a different product on sale, and from 4pm to 8pm offer yet another product.
- Free stuff. Host a giveaway for your sale. The easiest way to accomplish this is everyone who buys from you on a certain day will be automatically entered into your giveaway.
- Exclusive bundles. This works better in some shops that it does with others. Create an exclusive money saving bundle. For example, if you sell painted wooden signs: Offer one large sign, one shelf sitter, and one ornament.
- Ship same day. If possible, offer a fast turnaround time. Holiday shoppers are often impatient and want their items quickly!
Tell me in the comments, what sales will you be offering this holiday season?
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