I was shopping on Etsy a few weeks ago for a gift for a friend and saw so many product descriptions that just didn’t contain information that any buyer would need (and want!) to know. Personally, I am more of an impulse buyer when shopping for gifts. I like to be ‘in and out’ and not have to message the seller for more information.
This led me to putting together a list of questions that your product descriptions should answer. Remember, you have to be a storyteller, but you have to include relevant information as well. It is your responsibility as a seller to put your product into the virtual hands of the buyer.
11 Questions Your Handmade Product Description Should Answer
- What is it? You should be clear in your product description what item is for sale.
- Who is the product for? Is your product best suited for kids, teens, adults, or everyone?
- What does the customer do with it? Give examples of how your customer can use your product. This can either be in the text, in the accompanying photos, or both.
- What size is it? In addition to listing the physical size in your product description, take a photo of your product in use or next to something that buyers know the size of. It’ll help them visualize.
- What colors are available? If you offer your product in multiple colors, be sure the options are clear.
- What is it made from? Buyers need to know what material the product is. If it is vinyl, state that. If it is paper, let them know that.
- How long will it last? If your product has a limited lifespan, be sure that your customer understands this.
- How much does it cost? While it doesn’t have to be written out in your descriptions, the price has to be on the page. If you aren’t selling through a marketplace or website, you’ll need to put it in the description.
- How many does the buyer get? Whether the customer gets one item or ten, be sure it’s clear.
- How long will it take before it will ship? Customers want their products and they want them fast. Let them know how long to expect before they receive their product.
- What makes it special/better/different? Last but not least, let the customer know what makes your product special. Is it the way you made it? Is it your customer service? Whatever it is, let them know.
Struggling with product descriptions? My best advice is to have a few non-crafters read your product descriptions. If after reading the product description they have a good idea of what the product is and can tell another person about it, you’ve done a good job.
Need tips more tips related to copywriting? See this post on the blog.
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