Today’s blog post comes from a question I’ve keep getting in my email box from Silhouette Cameo and Cricut Explore small business owners with Facebook Pages: “Why does my Facebook page have likes and follows?”
If you head to your Facebook business page and scroll down a bit, you’ll see a count for both likes and follows:
So, what’s the difference?
- The like counter is the number of people that have liked your Facebook business page.
- When a new customer likes your page, the default setting is that they also follow your page.
- When someone follows your page, it means that your Facebook page posts will appear on their personal Facebook feed.
- Followers have the option to “Unfollow” your page, but still like your page. (This is similar to personal Facebook accounts. You can “Unfollow” someone you are friends with and no longer see their posts in your feed – but still stay friends with them.)
Now what? It’s time to play detective a bit. If your numbers are drastically different (way more likes than followers) – you might rethink your Facebook strategy. This means that people are liking your page, then unfollowing you. Could your page be boring? Is your page offensive? Whatever the cause, you can likely figure it out and fix it.
Remember, there are no (and I mean – NONE!) stupid questions. Feel free to shoot me an email or message if you have a question, likely someone else has the same question.
Save this post to Pinterest:
This post may contain affiliate advertising. This means that if you click a link in the post, I may make a commission based on your purchase. The price you pay for the product or service is not higher, and the commissions I earn go to keeping the Cutting for Business publication online. For more information on my advertising and disclosures, see this link.
Additionally, OCLE Enterprises LLC, dba Cutting for Business, is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.