Ever heard the saying that the cheapest customer to get is a repeat customer? It’s an old saying – and it is entirely true. Today, we are looking at bounce back offers, an easy way to get a repeat customer in your Silhouette or Cricut small business. And one that is used a lot in the corporate world – but not as much in the small business world.
What is a Bounce Back Offer?
A bounce back offer is a discount given to customers who place an order in your Silhouette Cameo or Cricut Explore small business. It differs from other sales or promotions, because the customer must purchase something to receive the offer.
What is the Goal of a Bounce Back Offer?
The goal of a bounce back offer is to get your current customer to place another order in the future by giving them a discount.
How do you Give a Customer a Bounce Back Offer?
There are a number of ways to offer a bounce back coupon to your customer:
- For in person sales (craft shows or fairs): Simply put a card with a discount code in the customer’s bag during checkout.
- For online sales (your website or other marketplace): Email your customer a coupon code immediately after placing their order online. If you are selling on Etsy, go to “Promote”, “Coupon Codes”, then select the “Thank You Coupon” option.
That’s it – a simple way to turn a customer into a repeat customer.
Save this post to Pinterest:
This post may contain affiliate advertising. This means that if you click a link in the post, I may make a commission based on your purchase. The price you pay for the product or service is not higher, and the commissions I earn go to keeping the Cutting for Business publication online. For more information on my advertising and disclosures, see this link.
Additionally, OCLE Enterprises LLC, dba Cutting for Business, is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.