When you own a small craft business, you can sell your goods wherever you can. Whether you choose Etsy, your own website, craft shows, or social media currently, there are always other alternatives. Today, I’m going to introduce you to another idea – small, fleeting popup shops.
What is a Pop Up Shop?
A pop up shop is a temporary retail space. For large stores, pop up shops are generally set up in busy mall spaces, reception areas of large office buildings, and empty strip mall locations. But, you don’t have to be set up in giant, expensive spaces to have a pop up shop.
Why are Pop Up Shops a Good Idea?
Pop up shops are easy ways to reach new customers and test out new products. My favorite part about pop up shops are that the costs associated with them is small. When making arrangements to use a space, pitch it as a service for the customers that will shop in the pop up. Posing yourself as an asset to the owner of the space may get you a space to use for free for a few hours. If you can’t negotiate a free space, a small percentage of your sales may get you the space you need to host a pop up shop.
What do You Need to Host a Pop Up Shop?
You’ll need your products, a proper display for your products, tables, a credit card reader, business cards, and bags to put merchandise in. Think of your popup shop as a solo craft show display.
Places to Hold a Pop Up Shop
With a little creativity – and maybe some smooth talking – you can host a pop up shop wherever you can get permission. Here’s some ideas to start your brain storming:
- Your house
- Similar to hosting a holiday market in your home, set up your shop and invite a few friends over to shop.
- A friend or family member’s house
- Take your products with you and set up in someone else’s home. Bring a few snacks and make a night out of it!
- A large office building
- Pop up shops in large office buildings are a great way to reach a number of people at the same time.
- Hospital break room
- If you have the means to get into a hospital break room for a few hours, consider offering doctor and nurse themed products for sale.
- The front office staff at your local school might love a pop up shop with school or teacher related products. If you can plan your pop up shop around teacher appreciation week, it’ll be even more popular!
- Real Estate Office
- Grab your display and head to your local real estate office. Offer products that are real estate themed or those that agents can purchase as gifts for their clients.
- Grab your products and head to a salon for a few hours in the afternoon. Consider products that pamper or decor related to relaxing – or stick with stylist themed items.
- A barber shop demographic is slightly different from a salon, because men tend to frequent them. If you can schedule a pop up shop with gifts before Mother’s Day or Christmas you may do very well. (I mean, stop in for a haircut and buy a gift for the wife for Mother’s Day with no extra effort!? It’s a win-win!)
- A Cafe or Deli
- Know a cafe owner? Set up shop during the busy lunch period!
Themed Merchandise for Your Pop Up Shop
As I’ve mentioned above, the space that you choose for your pop up shop will dictate the type of products you sell. When planning what products to take to your pop up shop, ask yourself: What type of person frequents this location?
Now, get out there – set up a pop up – and make lots of money! Where can you think of to host a pop up shop? Leave your suggestion in the comments.
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