Cutting for Business readers: I try to keep this blog full of helpful tips for Silhouette and Cricut small business owners, and I attempt to do so in a light, fun manner. But, there is something serious I have been seeing online lately that I need to address here: Venting or trashing your customers on social media. I see this all the time on Facebook crafting groups, on Instagram, and most recently when I was browsing my personal Twitter account. At no time is it okay to vent about your customers, complain about them, or otherwise berate them online. Small business owners must realize that without paying customers, there is no business!
The Golden Rule of Social Media: Always assume that anything you post online (either on your personal accounts or business accounts) will be shared somewhere and could potentially be seen by anyone in the world – including by your customer.
4 Questions to Ask Yourself Before Posting on Social Media
- Would my customer give me permission to post this information?
- Would my customer push the “like” button on my post?
- If your this post goes viral – will I be proud as the business owner?
- How does this post make my business look?
Together, let’s let other small business owners know that it is not okay to speak poorly of customers online. If you see it online, I urge you to simply comment “This post is not professional and will not help your business grow.” If you belong to moderated online groups, reach out to the administrators of the group and ask if they will ban venting or trashing customers in their group.
Tomorrow’s post on Cutting for Business will highlight specifics to help you deal with difficult customers.